Senior Business Development and Marketing Strategist - Corporate

New York City, NY (On-site)

$138K/yr – $271K/yrSenior Level10+ years expFull time

Posted 4 days ago

Job Summary

Own and drive strategic marketing and business development for assigned practice groups and sectors, turning market insights and client feedback into actionable campaigns, programs, and cross-functional growth initiatives.

  • Owns planning, budgeting, and KPI tracking to ensure revenue goals are met.
  • Fosters cross-practice collaboration and alignment with senior leadership.

Job Description

Responsibilities

  • Lead the development and execution of strategic marketing and business development initiatives for assigned practice groups and industry sectors to drive revenue and strengthen client relationships.
  • Act as a strategic advisor to assigned practice and sector leaders, identifying growth opportunities leveraging client-centric data and knowledge of market trends.
  • Manage complex, cross-functional initiatives utilizing data, client insights, and market trends to inform planning and campaign development.
  • Mentor and guide administrators and other team members to foster a high-performing, client-focused environment.
  • Collaborate closely with senior members of the Marketing Leadership team and other business services teams to ensure integration, innovation, and operational excellence.
  • Develop and lead annual marketing and business development plans including budgets for assigned practices/sectors, ensuring alignment with firmwide goals and a focus on revenue generation.
  • Identify emerging client needs, legal market trends, and business risks to shape proactive campaign strategies and market positioning.
  • Translate strategy into actionable initiatives with clear goals, timelines, and measurable outcomes, i.e., annual event plan priorities, alignment with target clients and prospects, etc.
  • Serve as an advisor to practice and sector chairs, delivering insights and recommendations grounded in market intelligence and client feedback.
  • Lead the conception and execution of high-impact, sector-focused campaigns, thought leadership, and client-focused programs, collaborating with teams across the marketing department to ensure fully leveraged programing.

Requirements

  • Significant experience (10-plus years) in legal or professional services marketing, business development, or strategy, with a track record of leadership and impact
  • Strong record of working with leadership and key stakeholders
  • Bachelor’s degree required; advanced degree (MBA, JD) preferred
  • Demonstrated success in leading strategic planning and execution for practice groups or industry sectors
  • Strong business acumen, analytical capabilities, and ability to synthesize complex information
  • Trusted advisor with excellent communication and influencing skills; able to navigate and build relationships across a matrixed environment
  • Proven leadership ability; skilled at managing and mentoring team members
  • Demonstrates flexibility, innovation, and a growth mindset in fast-paced, change-oriented environment
  • MS Office Suite
  • Marketing technology including Salesforce, Foundation

Preferred

  • advanced degree (MBA, JD) preferred
  • Prior experience supporting and/or strong knowledge of corporate and transactional-related practices preferred

Benefits

  • This position is eligible for an annual discretionary bonus
  • 401(k) plan
  • medical, dental, and vision insurance
  • accrued paid time off plan starting at 20 days annually
  • personal medical and parental leave
  • up to ten paid holidays
  • family care benefits

Salaries

Posted range

$138K/yr – $271K/yr

Taken straight from the job posting.

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Marketing Team

Median Career Experience
5 years
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
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Senior Business Development and Marketing Strategist - Corporate

Ashurst Perkins Coie · New York City, NY · On-site