RANGSIAM CO., LTD.

Senior Brand Strategy Director

USA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own the enterprise brand strategy at the intersection of traditional branding, digital transformation, and Web3, shaping architecture, differentiation, and cross-functional delivery to grow brand equity.

  • Brand Strategy & Governance: Define architecture, positioning, and global consistency across channels.
  • Web3 Branding: Lead NFT/Web3 experiences, token ecosystems, and blockchain-enabled customer engagement.
  • Cross-Functional Leadership: Align product, technology, sales, and executives to execute strategic branding initiatives.

Job Description

Responsibilities

  • Develop and execute enterprise-level brand strategies aligned with corporate vision, growth objectives, and market opportunities.
  • Lead brand architecture development, positioning frameworks, and global brand consistency initiatives.
  • Identify emerging market trends, customer behaviors, and competitive intelligence to strengthen market differentiation.
  • Build and manage multi-channel branding initiatives across digital, traditional, and experiential platforms.
  • Lead strategic application of blockchain technologies to strengthen brand trust, transparency, and customer engagement initiatives.
  • Develop blockchain-enabled customer loyalty ecosystems, token-based reward programs, and digital ownership models.
  • Collaborate with technology teams to implement NFT-based customer experiences, digital collectibles, and Web3 branding initiatives.
  • Design blockchain-powered product authentication systems to improve anti-counterfeit protection and supply chain transparency.
  • Utilize smart contract capabilities to optimize partnership agreements, promotional campaigns, and customer engagement mechanisms.
  • Evaluate emerging decentralized technologies and identify opportunities for innovation within branding and customer experience strategies.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Communications, Strategic Management, or related field.
  • 10+ years of progressive experience in brand strategy, marketing leadership, or corporate strategy roles.
  • 5+ years of leadership experience managing senior-level teams.
  • Strong understanding of blockchain technologies, smart contracts, NFTs, decentralized ecosystems, and Web3 applications.
  • Experience leading enterprise-level branding initiatives and digital transformation programs.
  • Strong analytical and strategic problem-solving capabilities.
  • Exceptional executive communication and stakeholder management skills.

Preferred

  • MBA or advanced degree preferred.
  • Experience working in consumer goods, luxury brands, technology, healthcare, retail, financial services, or digital platforms.
  • Knowledge of blockchain platforms such as Ethereum, Hyperledger, Polygon, or enterprise blockchain solutions.
  • Experience with CRM systems, customer analytics platforms, and digital marketing technologies.
  • Familiarity with token economics and decentralized customer engagement models.