Senior Brand Strategist

New York City, NY (Hybrid)

$70K/yr – $80K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own brand and shopper strategy with data-driven briefs and shopper journeys that guide cross-functional campaigns.

  • Brand & Shopper Research: translate primary and secondary data into actionable communication strategies.
  • Creative Briefing & Strategy: craft briefs and concepts used across teams to drive alignment.
  • Cross-Functional Problem Solving: diagnose commerce challenges with strategy and agency partners.

Job Description

Responsibilities

  • Partner with Strategy leadership to build brands through full funnel marketing initiatives.
  • Command a thorough understanding of assigned brands including consumer/shopper demographics, psychographics and media.
  • Research of relevant data (primary and secondary sources) and thoughtful analysis that can be used to develop communication strategies.
  • Understand category dynamics and trends that affect our brands, their shoppers and the retailers.
  • Work with cross functional team leads to diagnose our commerce “problem to solve.”
  • Demonstrate resourcefulness in finding secondary research.
  • Assume a key role in developing creative and strategic briefs.
  • Develop shopper journeys and apply their inputs into actionable strategic outputs.
  • Create collaborative and trusted relationships with cross-functional agency team members and client teams.
  • Understand the practical application of methods and techniques needed for qualitative and quantitative research and analytics.

Benefits

  • Competitive paid time off, including annual leave plus paid public holidays
  • Great learning and development opportunities
  • Benefits that help you live your best life
  • Parental leave and benefits
  • Volunteering opportunities
  • Inclusion and affinity groups (ERGs)

    Preferences

        Flywheel logo

        Flywheel

        3.2 Glassdoor

        Flywheel’s unified best-in-class services combine tailored expertise with cutting-edge software solutions to achieve a singular goal: To pioneer the future of commerce and inspire a new standard of partnership.As the leader of every major marketplace platform, we pride ourselves on our size and influence, but what really sets us apart is our unwavering commitment to providing a customized level of service. Client success is what drives us.

        Founded in 2014
        Baltimore, Maryland, USA
        1.7K employees (502 in marketing)
        50% recommend to a friend
        39% CEO approval

        Traffic Signals

        Monthly Visitors
        70.9K
        Monthly Google Ads Budget
        $540
        Traffic Source Mix
        Search
        35%
        Direct
        54.9%
        Referral
        7.1%
        Social
        1.8%
        Paid
        1%

        Headcount Trend

        Current headcount: ~1.7K

        Marketing Team

        Marketing Team Size
        453 (27% of company)
        Median Career Experience
        18 years
        Median Tenure
        6.3 years
        Marketing Roles Posted (Last 30 Days)
        8

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