Responsibilities

• Brand Strategy & Architecture: Develop and maintain brand architecture frameworks for a growing, complex technology portfolio
• Brand Strategy & Architecture: Contribute to naming, prefixing, and endorsement strategies that balance discoverability with portfolio coherence
• Brand Strategy & Architecture: Author messaging platforms, value propositions, and positioning frameworks for new and existing services
• Brand Strategy & Architecture: Translate brand strategy into actionable guidance for product marketing, campaigns, and creative teams
• Marketing Science & Effectiveness: Apply evidence-based marketing principles (e.g., reach vs. targeting, the 95/5 rule, mental availability) to brand recommendations
• Marketing Science & Effectiveness: Use behavioral science and cognitive psychology insights (processing fluency, somatic markers, heuristics) to inform creative strategy and brand identity decisions
• Marketing Science & Effectiveness: Partner with analytics teams to interpret brand tracking, media mix modeling, and campaign effectiveness data
• Marketing Science & Effectiveness: Stay current with marketing effectiveness literature (Ehrenberg-Bass, IPA databank, etc.) and translate findings into practical recommendations
• Brand Systems & Governance: Contribute to brand standards, guidelines, and governance processes that scale consistency without slowing teams down
• Brand Systems & Governance: Develop tools, templates, and frameworks that make it easy for cross-functional partners to apply brand strategy correctly

Requirements

• Bachelor's degree in marketing, communications, business, or equivalent
• 6+ years experience in brand strategy, brand management, or strategic marketing
• 5+ years experience in B2B technology marketing (SaaS, cloud, enterprise software, or developer platforms)
• Demonstrated experience developing brand architecture, messaging frameworks, or portfolio strategy for multi-product organizations
• Experience presenting strategy and recommendations to VP+ audiences

Preferred

• Familiarity with marketing science and effectiveness research (Ehrenberg-Bass Institute, IPA, Binet & Field, Byron Sharp)
• Working knowledge of behavioral science, cognitive psychology, or decision science (e.g., processing fluency, dual-process theory, heuristics and biases)
• Experience with brand tracking research, mental availability measurement, or distinctive asset testing
• Background in developer marketing or infrastructure/platform technology
• Experience working with brand identity systems at scale (verbal and/or visual)
• Familiarity with media strategy, reach planning, or marketing mix modeling
• Experience at a top-tier brand consultancy, agency strategy department, or in-house brand team at a major technology company

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers.
• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave
• If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
• Learn more about our benefits at https://amazon.jobs/en/benefits