Senior Brand Storyteller (Narrative Strategy)

Philadelphia, PA (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the storytelling engine for client narratives, shaping StoryKernel and messaging across the buying journey, with direct client work and cross-functional collaboration.

  • Conduct market, industry, and competitive research to feed StoryKernel.
  • Interview stakeholders from CEOs to customers to validate storytelling and strategy.
  • Develop GTM messaging, buyer personas, product messaging, and strategic brand content across the buying journey.

Job Description

Responsibilities

  • Conduct market, industry, and competitive research to shape our clients' StoryKernel
  • Schedule and conduct interviews with stakeholders ranging from CEOs to our client's customers and strategic partners
  • Ideate and develop strategic storytelling for our clients, including their StoryKernel, Messaging Hierarchy, and storytelling strategy across the buying journey
  • Craft go-to-market messaging, buyer personas, product messaging, and strategic brand content
  • Work closely with your team as a trusted collaborator, partner and strategist
  • Attend and present work in client calls and client deliveries, both virtual and in-person
  • Participate and contribute in brainstorms and project meetings
  • Join and contribute to cross-functional teams to drive Woden’s internal initiatives
  • Engage and support ongoing development of StoryEngine, Woden's storytelling AI for clients
  • Exemplify Woden’s core values on a daily basis

Requirements

  • 2-5 years of professional post-collegiate experience
  • You love crafting engaging stories
  • You’re a strong writer and thrive in a creative environment
  • You can work within systems and are organized
  • Experience presenting your work and defending your ideas
  • You communicate clearly and proactively
  • You’re team-driven and thrive off collaboration
  • Your self-motivated and want to learn, grow, and succeed in whatever you do
  • The idea of having a voice in the room on Day One and your desire to build something motivates the hell out of you
  • You like coming into an office every day, collaborating in person, and feeding off the general good vibes of your team

Benefits

  • Annual profit sharing bonus
  • Unlimited PTO
  • Competitive Health Insurance Plans
  • Dental, Vision, HSA, and Commuter benefits
  • 401k Plan with up to 4% Employer Match
  • Snacks and Monday team lunch
  • Two office dogs to snuggle (and you can bring yours, too, if you have one!)
Woden logo

Woden

Woden crafts strategic narratives for essential brands.For a company to reach its potential, it must become a brand customers can’t live without. Founders, CEOs and revenue leaders engage Woden to develop their StoryKernel. Our clients use that strategic narrative as the foundation of an entire messaging hierarchy that guarantees an efficient customer journey.

Founded in 2014
Philadelphia, Pennsylvania, USA
69 employees (7 in marketing)

Traffic Signals

Monthly Visitors
1K
Traffic Source Mix
Search
40.1%
Direct
40.7%
Referral
4.8%
Social
13.6%
Paid
0.7%

Headcount Trend

Current headcount: ~69

Marketing Team

Marketing Team Size
6 (9% of company)
Median Career Experience
11.5 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1