Responsibilities

• Guide the naming process for individual names and naming systems across the company, including developing naming strategies and criteria, generating names, leading shortlisting, helping teams understand process and timelines, and coordinating with related functions like legal and localization.
• Create and present clear, executive-ready deliverables that express a strategy, articulate a rationale, and showcase the “so what” in context of visual and verbal exhibits; all wrapped in great storytelling.
• Create and lead compelling work sessions and training sessions to spread naming intelligence and excellence across our product area partner teams.
• Manage multiple naming requests and partner with teams across our organization, guiding them through the naming process.
• Collaborate closely with our strategy and creative teams and external agencies to develop powerful strategies, briefs, and deliverables.

Requirements

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.
• Experience with brand architecture and naming systems.

Preferred

• Experience in consulting and working with behavioural marketing data.
• Experience with marketing and sales operations, financial analytics, or other related investigative experience.
• Experience naming in the technology sector.
• Experience with brand management and brand strategy.
• Ability to be thoughtful as it relates to global and regional differences.
• Excellent communication and storytelling skills across contexts (e.g., decks, documents, live presentations).