Senior Brand and Marketing Manager

Fort Lauderdale, FL (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and orchestrate Spot Zero\'s marine-marketing program, driving content creation, events, and cross-channel execution to educate customers and strengthen brand authority in water treatment.

  • Plan, coordinate, and optimize multiple marketing initiatives across the calendar, pipelines, and stakeholders to deliver high-quality outcomes.
  • Lead major industry events and develop technical content that translates complex topics into accessible, trusted guidance.
  • Align messaging, visuals, and channels (website, social, email, dealer comms) while tracking ROI and iterating based on data.

Job Description

Responsibilities

  • Own the planning, organization, execution, and measurement of Spot Zero's marketing initiatives while managing the marketing calendar, project pipeline, and competing priorities across multiple simultaneous projects.
  • Coordinate internal stakeholders, agencies, freelancers, and vendors to ensure marketing initiatives are completed on time, at a high standard, and aligned with business objectives.
  • Identify bottlenecks, drive solutions, and continuously improve marketing processes and execution.
  • Collaborate with internal subject matter experts to translate complex topics into easy-to-understand content.
  • Lead the planning and execution of major industry events, including Fort Lauderdale International Boat Show, Palm Beach International Boat Show, Cannes Yachting Festival, METS Amsterdam, Sanctuary Cove International Boat Show, dealer meetings, and training events.
  • Manage all event-related activities including logistics coordination, booth preparation, promotional materials, lead capture processes, event reporting, and post-show follow-up.
  • Maintain consistency across all customer-facing marketing channels while ensuring alignment between messaging, visuals, and brand standards.
  • Develop content around water quality, desalination, reverse osmosis, spot-free water, system maintenance, vessel applications, troubleshooting, and industry best practices.
  • Coordinate photography, video production, content creation, and content calendars across social media, email campaigns, websites, product launches, training initiatives, and dealer communications.
  • Serve as a subject matter storyteller by transforming technical knowledge into engaging educational content that builds trust, improves search visibility, and positions Spot Zero as the authority in marine water treatment.

Requirements

  • 5+ years of marketing experience with a demonstrated ability to manage multiple projects simultaneously, prioritize competing initiatives, and consistently deliver high-quality work in a fast-paced environment.
  • Bachelors Degree in Marketing, Digital Marketing, Communications or other related field.
  • Strong organizational, project management, and communication skills, with exceptional attention to detail and the ability to work independently while collaborating effectively across teams.
  • Experience managing relationships with external agencies, freelancers, vendors, and marketing partners to execute campaigns, content initiatives, and strategic projects.
  • Proficiency with marketing, social media, website, and digital marketing platforms, along with the ability to analyze performance data and make informed recommendations.

Preferred

  • Experience within the marine, boating, yachting, luxury products, manufacturing, or related industries.
  • Hands-on experience planning and executing trade shows, industry events, product launches, and customer-facing marketing initiatives.
  • Familiarity with Shopify or similar website platforms, SEO best practices, and digital advertising management.
  • Experience supporting content creation efforts, including photography, videography, content production, or coordination of creative resources.

Benefits

  • Competitive Salary
  • Monthly Profit Sharing – an opportunity to share in the success and growth of the company
  • Medical, Dental, Vision, and Life Insurance (company pays 100% of employee-only health, dental, vision, and life insurance)
  • 401K plus company match
  • Paid Holiday, and PTO
Spot Zero logo

Spot Zero

Spot Zero is the industry leading manufacturer of onboard dock and seawater reverse osmosis systems. From personal pleasure crafts to the worlds finest mega yachts, we develop reverse osmosis systems to meet and exceed customer expectations.

Fort Lauderdale, Florida, USA
23 employees (2 in marketing)

Traffic Signals

Monthly Visitors
4.1K
Monthly Google Ads Budget
$18
Traffic Source Mix
Search
38.3%
Direct
48.5%
Referral
4%
Social
8.1%
Paid
1.1%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size
2 (9% of company)