Responsibilities

• Lead 1P retail brand strategy and narratives for Google Store locations, designing permanent and modular brand moments.
• Define 3P brand guidelines, guardrails, and narratives in carrier and retailer spaces, including brand-in-store experiences and innovative hardware demo modes, in close collaboration with Retail and partner marketing teams.
• Partner with global and regional partner marketing teams to provide brand guidance on product priorities and feature focus in co-marketing campaigns, while advocating for retail media spend and ensuring strategic consideration of retail within overall brand marketing.
• Form guiding principles and create marketing briefs for internal and external creative agency partners, ensuring brand excellence, voice, and visual consistency.
• Influence senior cross-functional stakeholders and external partners, resolving competing interests to secure alignment and advance key retail marketing OKRs.

Requirements

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in brand marketing, retail marketing, or consumer marketing.
• Experience developing and executing integrated retail brand strategies and partner co-marketing campaigns.
• Experience working in matrixed and cross-functional teams managing various stakeholder or creative agency relationships.

Preferred

• Experience designing physical 1P brand experiences and narratives, or managing carrier/retailer (3P) brand moments.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Ability to solve ambiguous problems, formulate guiding principles, and navigate high-stakes, fast-paced retail environments.
• Advanced storytelling and presentation skills, with a proven ability to craft executive-ready creative briefs and communications.
• Strong stakeholder management skills with the ability to influence senior cross-functional leaders and external partners.
• Track record of defining product experiences in physical spaces, brand-in-store guidelines, and co-marketing narratives for consumer electronics.