Senior Brand Manager, Product Launch and Patient Support Programs

Alameda, CA (On-site)

$131K/yr – $261K/yrSenior Level4+ years expFull time

Posted 23 hrs ago

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Job Summary

Own go-to-market strategy and commercialization for Libre patient support programs, aligning across CRM, analytics, HCP, and sales; drive activation, tracking, and patient adoption to continuously improve experience.

Job Description

Responsibilities

  • Lead go-to-market strategy, positioning, and value proposition for Libre patient support programs and integrate across CRM, analytics, HCP, and sales force teams
  • Develop tools, resources, and activation plans; drive alignment across CRM, analytics, HCP, and sales force teams
  • Develop and enhance performance tracking and reporting; drive and monitor patient adoption, engagement, and retention; translate insights into clear action plans that continuously improve patient experience
  • Own commercialization of product launches and digital updates within US CRM Program; manage product lifecycle transitions and enhancements; ensure cross-functional collaboration and enrollment
  • Manage budgets and resources; lead agencies and external partners

Requirements

  • Bachelors Degree with at least 4-6 years of experience in in multichannel CRM or MBA with 1-3 years of related experience
  • Experience working with field teams and HCPs
  • Proven experience leading patient support programs / product launches
  • Strong strategic and execution skills
  • Strong stakeholder management

Preferred

  • Healthcare or regulated industry experience
  • Experience managing agencies
  • Familiarity with digital health ecosystems

Benefits

  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution.
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
Abbott logo

Abbott

3.8 Glassdoor

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940
North Chicago, Illinois, USA
161K employees (6,303 in marketing)
71% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$98.1K
Traffic Source Mix
Search
41.6%
Direct
41.4%
Referral
14%
Social
0.9%
Paid
2.1%

Headcount Trend

Current headcount: ~160.9K

Marketing Team

Marketing Team Size
5,104 (3% of company)
Median Career Experience
22 years
Median Tenure
9.6 years
Marketing Roles Posted (Last 30 Days)
23

Funding

Total Funding
$20B
Last Raise
$20B
Post IPO Debt, 7 days ago

Funding History

  • Mar 2026
    Post IPO Debt • $20B
  • Mar 2011
    Post IPO Debt • $100K
  • Mar 2009
    Post IPO Debt • $6.7M

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