Responsibilities

• The bets we make
• Where our prepared foods brands should play, and where they shouldn't. You'll partner with Category Development and our Center of Excellence to shape the questions worth answering, then turn what comes back into a case with a real point of view.
• The recommendation to advance, hold, or kill every opportunity in the pipeline, with the reasoning on the record. You make the call you believe in and you defend it. Knowing what to walk away from matters as much as knowing what to chase.
• Brand architecture: whether we extend, create something new, license, or partner. When your recommendation touches a brand we already have, you'll build it with our Senior Director of Brand Marketing, who owns our brands portfolio-wide. New brands that come out of this pipeline join that portfolio, and you'll have been the one who made them exist.
• The selling story and sell-in materials that get our sales teams into the room and out with a win.
• The packaging creative process, from brief to shelf.
• The launch, driven through our stage gate process with R&D, Culinary, Packaging, and Operations, and out the door with Commerce Marketing and Brand Activation.
• Brand strategy, positioning, and guardrails for what's in your scope: who we're for, what we stand for, what good looks like. Agencies do the building. You set the direction, write the brief, and judge what comes back.
• Brand stewardship for Principe, our Italian meats business, delivered through agency partners. Roughly 15% of the job today, and it flexes with the business.
• Priorities shift, opportunities emerge, and challenges need owners. You'll step in where needed, take on additional responsibilities, and help move the business forward.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 6+ years of progressive brand management or marketing experience in consumer packaged goods, including owning a brand or a business.
• A track record taking products from concept all the way through in-market execution. Not managing a stage of it. All of it.
• Brand building beyond line extension and renovation. We want someone who has entered a new category or launched a new brand and can talk about what it actually took.
• The ability to lead cross-functional teams and agencies without direct authority, in places where the process was still being invented.
• Working fluency across consumer research, packaging development, commercial execution, and business case and P&L principles. Enough to direct partners and judge their work, not to do it yourself.
• The ability to turn a consumer insight into a differentiated concept and explain, out loud, why it wins.
• Communication that holds up in front of executives.
• Can perform the functions of the job with or without reasonable accommodation.
• As a salaried position with the company, you may be required to travel at some point to other facilities, to attend Company events, or as a representative of the Company in other situations. Unless otherwise specified in this posting, the amount of travel may vary and the most qualified candidate must be willing and able to travel as business needs dictate.

Preferred

• Formal brand management training at a blue-chip CPG organization (P&G, General Mills, Conagra, or equivalent).
• Food, protein, frozen, or prepared foods experience.
• Experience standing up an innovation process, not just running one that already existed.
• Foodservice or private label exposure.

Benefits

• Benefits: Vision, Medical, and Dental coverage begin after 60 days of employment;
• Paid Time Off: sick leave, vacation, and 6 company observed holidays;
• 401(k): company match begins after the first year of service and follows the company vesting schedule;
• Career Development: Our company is dedicated to supporting professional growth by offering continuous learning opportunities and a focus on career growth through various learning and development programs.