Senior Brand Manager, My Freestyle US App and Customer Experience

Alameda, CA (On-site)

$131K/yr – $261K/yrSenior Level4+ years expFull time

Posted 1 day ago

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Job Summary

Own and evolve the patient support app as a strategic US engagement channel, guiding activation, retention, and winback while shaping value proposition, messaging, and end-to-end user experience.

Own and prioritize the in‑app experience and feature roadmap across product teams and external partners
Partner with analytics and cross‑functional stakeholders to drive insights, optimization, and KPI tracking

Job Description

Responsibilities

Own the patient support app as a strategic engagement channel within the US market
Define its role across key lifecycle stages including activation, retention, and winback
Lead development of the value proposition, positioning, and messaging framework
Shape and continuously improve the end-to-end in-app experience
Define and prioritize the feature roadmap with product teams and external suppliers
Translate customer insights and business needs into product and development requirements
Own app performance measurement and KPI tracking
Define and implement models to track engagement, conversion, and retention
Partner with analytics to drive insights and optimization
Drive alignment across cross-functional stakeholders

Requirements

Bachelor's Degree with at least 4-6 years of experience in CRM, digital marketing, or product marketing or MBA with 1-3 years of related experience
Experience owning a digital product or engagement channel
Expertise in CRM channels (email, SMS, app/push)
Strong marketing strategy skills
Cross-functional collaboration experience

Preferred

Experience in healthcare or regulated industries
Familiarity with CRM platforms, marketing automation, and AI tools
Experience in product development cycles and roadmap prioritization
Agency management experience

Benefits

Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

Abbott

3.8 Glassdoor

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940

North Chicago, Illinois, USA

161K employees (6,303 in marketing)

www.abbott.com

71% recommend to a friend

81% CEO approval