Senior Brand Manager

Los Angeles, CA (Unknown)

$140K/yr – $165K/yrSenior Level7+ years exp

Posted 2 weeks ago

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Job Summary

A Sr Brand Manager will own end-to-end brand stewardship, shopper marketing, packaging initiatives, and consumer engagement, while leading cross-functional GTM planning, budget management, and innovation collaboration to drive brand growth and retail impact.

Own cross-functional brand strategy, shopper activation, and packaging initiatives
Lead GTM planning, retail displays, and consumer insights to inform decisions

Job Description

Responsibilities

Brand Strategy & Marketing Communications: Support execution of integrated marketing plans that strengthen brand awareness and consumer engagement
Identify emerging marketing trends, technologies, and consumer opportunities that can drive brand growth
Partner with agency teams to execute marketing communications, content initiatives, influencer programs, and campaign activations
Lead creative review processes to ensure consistency across all brand touchpoints
Shopper Marketing & Commercial Activation: Partner closely with Sales teams to ensure marketing initiatives support commercial objectives and customer needs
Lead Go-To-Market planning for new product launches, distribution gains, and strategic retail initiatives
Develop and execute shopper marketing programs designed to increase trial, conversion, and in-store velocity
Communicate marketing priorities and activation plans across internal stakeholders
Packaging, Innovation & Retail Execution: Manage packaging updates, optimization projects, and brand refresh initiatives
Lead development of retail display programs and merchandising solutions in partnership with Sales teams

Requirements

Bachelor's degree in Marketing, Business, or related field required
7+ years of experience in Brand Management, Consumer Marketing, or related CPG disciplines
Experience within food, beverage, or consumer packaged goods industries strongly preferred
Proven success managing integrated marketing programs and agency relationships
Experience supporting product innovation, packaging initiatives, and shopper marketing programs
Strong understanding of retail, consumer behavior, and brand-building principles
Excellent project management, communication, and leadership skills
Strong financial acumen with experience managing budgets and evaluating business performance
Ability to influence cross-functional teams and drive results in a fast-paced environment
Self-starter who thrives in high-growth, entrepreneurial organizations