Responsibilities

• 1. Brand Identity & Creative Design - Design and execute creative assets across brand packaging, identity systems, marketing campaigns, the brand website, social media content, and event materials - Develop, maintain, and evolve brand guidelines, templates, and design systems to ensure a consistent and engaging identity across every touchpoint - Translate high-level brand strategy into compelling visual and motion concepts, from initial storyboards and style frames through production-ready assets 2. Motion, Video & Digital Content - Develop motion graphics, animations, and video assets optimized for social and digital platforms - Create and work with vendors to create high-converting video, motion, and static assets tailored for e-commerce platforms (TikTok Shop, Amazon, D2C website) and digital advertising channels (Meta, Google, CTV, DSP, DSS, OOH) - Own asset development end-to-end, including versioning, file handoff, and production readiness for digital and social deliverables 3. Print, Packaging & Production - Design and execute brand packaging, marketing collateral, retail displays, and event materials - Work with Director of brand design to partner with manufacturing and print vendors on packaging specifications and quality control 4. Creative Leadership & Mentorship - Provide creative direction, feedback, and mentorship to junior and mid-level designers to elevate the quality and consistency of the team's output - Act as a hands-on creative point-person, reviewing work in progress and helping problem-solve creative and production challenges - Partner with the Director, Brand Strategy & Design to help define and evolve creative standards, processes, and the brand's visual identity 5. Cross-Functional & External Partner Collaboration - Collaborate closely with strategists, content producers, and the project management team to translate briefs into impactful, strategically sound visuals - Review agency and freelance deliverables with a critical eye, providing actionable feedback to ensure all creative output aligns with brand vision and strategic direction 6. Trends, Tools & Innovation - Keep current on design trends, social and retail aesthetics, and new creative tools — including AI-powered creative tools — to maintain a fresh, competitive look - Champion the adoption of new creative techniques, formats, and technologies across the design team MAIN KPI'S Creative Quality & Output - On-Time Asset & Campaign Delivery Rate - Brand Consistency & Guideline Adherence - Revision Round Efficiency - Creative Readiness for Campaign & Product Launches Team & Process - Mentorship Impact & Team Skill Growth - Creative Review Turnaround Time - Design System & Asset Library Adoption Stakeholder & Partner Management - Internal Stakeholder Satisfaction - Agency & Freelancer Deliverable Quality - Cross-Functional Communication Quality

Requirements

• Education - BA/BS Degree in Graphic Design, Brand Design, Visual Communications, Animation, or related field
• Experience - 7–10+ years of professional experience in graphic design, brand design, or motion design, including senior-level or lead design experience - Proven experience owning brand identity systems across print, packaging, digital, and motion - Experience providing creative direction or mentorship to other designers - Experience coordinating with and reviewing work from external agencies, freelancers, and production vendors - Experience within CPG, Food & Beverage, Lifestyle, Retail, or Consumer Brands preferred Core Capabilities - A portfolio demonstrating deep, standout expertise in one or two focus areas (brand identity, packaging, motion, or digital), plus the range to work credibly across the others - Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere); proficiency in Figma preferred - Strong understanding of design principles, typography, motion, and visual storytelling - Strong understanding of e-commerce visual asset standards (Amazon, TikTok Shop, D2C) and digital ad format specifications (Meta, Google, CTV, DSP, DSS) - Hands-on experience with print production processes, pre-press preparation, color management, and packaging specifications - Ability to translate high-level brand strategy into creative visual and motion assets - Familiarity with project management and collaboration tools - Ability to manage multiple concurrent projects, meet deadlines, and maintain a positive attitude - Excellent communication and collaboration skills; receptive to feedback and creative direction - Adaptability and eagerness to learn new tools and technologies, including AI-powered creative tools Preferred - Knowledge of the F&B or K-pop industry - Experience supporting brand launches or new market entries - Experience working in both U.S. and global brand environments - Experience with 3D software (Blender, Cinema 4D, SketchUp), keying, compositing, VFX, rotoscoping, or animated typography - Ability to travel to project locations as needed

Preferred

• - Knowledge of the F&B or K-pop industry
• - Experience supporting brand launches or new market entries
• - Experience working in both U.S. and global brand environments
• - Experience with 3D software (Blender, Cinema 4D, SketchUp), keying, compositing, VFX, rotoscoping, or animated typography
• - Ability to travel to project locations as needed