Responsibilities

• Partner day-to-day with B2B Marketing strategists to turn strategy into high-performing content across the buyer journey.
• This is an embedded role: participate in campaign working sessions, help shape positioning and messaging, and translate complex topics into clear, credible, persuasive content for B2B decision-makers.
• Co-own B2B content planning with strategists across demand gen, ABM, sales enablement, and customer marketing.
• Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials.
• Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation.
• Use performance and sales feedback to continuously improve messaging, clarity, and conversion.
• Translate campaign strategy, segment insights, and product positioning into audience-ready messaging and content in partnership with B2B Marketing strategists.
• Write, edit, and iterate a range of B2B assets (e.g., landing pages, emails, sales collateral, case studies, one-pagers, solution briefs, blog posts, webinar/event copy, talking points, and internal enablement content).
• Build content from credible source material: interview SMEs, synthesize research, and ensure terminology and claims are accurate and appropriately substantiated.
• Develop strategic narratives and proof points: propose angles, identify content gaps, and recommend formats that align to funnel stage and channel.