Senior Associate, Video

New York City, NY (Hybrid)

$40K/yr – $75K/yrMid Level1+ years expFull time

Posted 1 month ago

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Job Summary

Own TV and video media buys from planning through post buy analysis, with hands on vendor negotiation, budget management, and client reporting across a blended TV/digital activation. Focus on test and learn opportunities, schedule integrity, and keeping campaigns aligned to brand and client goals.

  • Campaign Operations: Register budgets, specs, analyze plans, call in mix revisions and optimizations, and monitor schedules to hit client guarantees.
  • Vendor Activation: Negotiate buys, develop test opportunities, and evaluate vendors using research tools and industry knowledge.
  • Measurement & Updates: Provide tracking reports and quarterly/annual analyses and deliver client updates on campaign status.

Job Description

Responsibilities

  • Craft & execute innovative and tactical plans that deliver against and the overarching brand and business objectives
  • Negotiate & execute buys - collaborate with vendors to develop test and learn opportunities
  • Allocate, adjust and monitor schedules to ensure delivery to client goals/network guarantees.
  • Provide tracking reports and post-buy delivery analyses on quarterly and annual bases
  • Fulfill client requests, collect data and information regarding TV ratings and industry trends
  • Register budgets, email specs, analyze plans, call in mix revisions and optimizations
  • Develop of Creative rotation sheet for digital delivered buys
  • Coordinate with Platform Logistics for digital campaign execution
  • Evaluate and assess vendors using proprietary research tools and industry knowledge
  • Participate or lead campaign activation and provide client updates on campaign status

Requirements

  • Bachelor’s degree
  • 1+ years of Video media buying, negotiation and implementation experience in an agency environment is required. You should be up to speed and fluent on the ever evolving Video landscape and industry trends
  • Aptitude for mathematical concepts and an understanding of the video marketplace
  • Able to understand application of, use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc)
  • Excellent presentation, verbal, and written skills

Benefits

  • benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

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