Senior Associate, Social & Influencer

District of Columbia, USA (Hybrid)

$59K/yr – $65K/yrSenior Level2+ years expFull time

Posted 7 days ago

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Job Summary

Own and guide multi-client social campaigns, shaping platform strategy, content creation, and performance analytics across integrated paid, owned, and earned media.

  • Lead platform strategy and channel mix for multiple clients.
  • Oversee social media presence including planning, content development, and analytics.

Job Description

Responsibilities

  • Assist in the development and execution of sophisticated digital campaigns that are integrated with broader paid, owned, and earned media programs.
  • Help lead platform strategy for multiple clients, providing expert counsel on channel mix, content approach, and audience engagement.
  • Oversee client social media channels, including editorial planning, AI-assisted content development, paid media investment, social listening, and performance analytics.
  • Inform the creation of scroll-stopping digital and social media assets that resonate with priority audiences and leverage platforms for high-value impact.
  • Serve as a key client contact, delivering reliable project management and strategic counsel with confidence and professionalism.
  • Support new business development by bringing fresh, culture-first digital insights and recommendations to the pitch.

Requirements

  • 2-3 years of experience in digital communications, social media marketing, or related positions.
  • Experience collaborating with diverse teams, including creative, strategy, media planning, and PR.
  • Deep expertise in major social media platforms, (e.g., LinkedIn, Instagram, TikTok, X, YouTube, Threads) and an strategic understanding of their role in an integrated marketing plan.
  • A passion for tracking digital and social media trends (you probably know what's trending before it hits the mainstream) and applying them to solve client challenges.
  • Knowledge of social media intelligence platforms and the ability to translate data into actionable insights.
  • Ability to manage multiple complex projects simultaneously in a fast-paced, collaborative environment.
  • Exceptional written and verbal communication skills, with the ability to craft engaging short-form content and present strategic recommendations persuasively.
  • A resilient mindset, deep curiosity, and a healthy sense of humor.

Preferred

  • Experience managing creator/influencer projects from end-to-end.
  • Experience with executive visibility programs and advising senior leaders on building their social media presence.
  • Experience with advanced social listening, audience intelligence, and trend-forecasting methodologies.
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Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms

Founded in 2001
New York, NY, US
4.4K employees (1,170 in marketing)

Traffic Signals

Monthly Visitors
74.1K
Traffic Source Mix
Search
36%
Direct
46.1%
Referral
5.6%
Social
11.7%
Paid
0.4%

Headcount Trend

Current headcount: ~4.4K

Marketing Team

Marketing Team Size
882 (20% of company)
Median Career Experience
14 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
42

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