Senior Associate, Programmatic

Philadelphia, PA (On-site)

$61K/yr – $84K/yrSenior Level2+ years expFull time

Posted 14 hrs ago

Job Summary

Own and drive programmatic media campaigns end-to-end, from strategy through delivery and optimization, while managing client relationships and coordinating cross-functional teams.

  • Lead campaign strategy and optimization across DSPs and media channels
  • Build and maintain client relationships and deliver insightful reporting
  • Collaborate with analytics, tech partners, and creative teams to ensure successful execution

Job Description

Responsibilities

  • You will develop and communicate digital strategies and tactical approaches for campaigns.
  • You will execute, manage, and optimize online media campaigns (e.g., performance media, audience-based buying, remarketing) to meet client expectations.
  • You will build and maintain client relationships through exceptional service.
  • You will create proposals for new opportunities and develop client decks and status documentation.
  • You will oversee the delivery of creative assets, insertion orders, and all relevant campaign documentation.
  • You will collaborate with analytics and media partners to ensure accurate reporting, insights, and platform implementation.
  • You will troubleshoot campaign issues, develop quality control procedures, and manage campaign QA processes.
  • You will coach and educate Associates to support campaigns and share strategies for optimizing performance.
  • Attend client meetings and participate in knowledge-sharing sessions.
  • You will manage the tech stack, including DMP, DSP partners, ad-verification services, and third-party data providers.

Requirements

  • 1-2+ years of experience in Programmatic including bid management, campaign management/optimization, or digital media operations
  • Client-facing experience with risk management skills
  • Proficiency in Microsoft excel (can perform complex functions), Prisma/MediaOcean, The Trade Desk, DV360 or other related DSP's
  • Strong analytical and mathematical skills
  • Project management capabilities
  • Understanding of interactive media planning and buying

Benefits

  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Salaries

Posted range

$61K/yr – $84K/yr

Taken straight from the job posting.

See all Publicis Health Media salaries

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%

Headcount Trend

Current headcount: ~800

Recent News

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Senior Associate, Programmatic

Publicis Health Media · Philadelphia, PA · On-site