Senior Associate, Product Marketing Strategy - Payments

New York City, NY (On-site)

$90K/yr – $140K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross-channel portfolio messaging and GTM execution, acting as the single source of truth for field enablement and proof points.

  • Growth & GTM Ownership: Drive integrated go-to-market strategies across a product portfolio and channel mix.
  • Messaging & Activation: Shape strategic messages through cross-functional teams and multiple messengers.
  • SME & Field Enablement: Be the portfolio expert who educates and excites the field with evidence-backed narratives.

Job Description

- Growth & GTM Ownership: Drive integrated go-to-market strategies for a portfolio of products and solutions, activating them across the right channel mix. - Messaging & Activation: Influence cross-functional marketing teams to deliver strategic messages and content through relevant internal and external channels. - SME & Field Enablement: Become the subject matter expert for the portfolio you support, embodying “one message, multiple messengers” to educate, equip, and excite the field. - Narrative & Proof: Create meaningful, relevant, and compelling narratives for target audiences, supported by tangible proof points. - Project Management: Project-manage your book of work and proactively provide updates to the team and partners. - Market Insights: Utilize market trends, competitive insights, and customer research to shape how we position our solutions in the marketplace. - Compliance Controls: Manage controls and procedures in accordance with compliance requirements.

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