Senior Associate, Media Strategy/Planning

New York City, NY (Hybrid)

$54K/yr – $72K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the foundational media planning process for PHM by turning audience and competitive data into clear channel strategies and keeping planning artifacts precise and aligned with budgets.

  • Growth Infrastructure: Transform audience and competitive data into actionable media plans and documentation.
  • Marketing Ops: Maintain Media Flowcharts and Traffic Workbooks aligned with financials.
  • Cross-Functional Collaboration: Align objectives with internal teams and respond to client requests with clarity.

Job Description

  • Responsibilities
  • Assist in the development of media plans and strategic presentations.
  • Manage tasks across multiple accounts and campaigns with efficiency and attention to detail.
  • Collaborate with internal cross-functional teams to align on objectives and deliverables.
  • Gather and analyze audience insights and competitive data to inform strategies.
  • Own and maintain media Flowcharts, ensuring alignment with financial documentation (MBA’s).
  • Create and update Creative Asset Trackers and Traffic Workbooks with precision.
  • Monitor and resolve issues proactively while seeking guidance when needed.
  • Respond promptly to client requests, providing clear communication and outstanding service.
  • Build foundational expertise in the media planning and buying process, including the role of various media channels.
  • Strive for proficiency in media research tools, software, and competitive marketplace knowledge.
  • Responsibilities
  • Participate in PHM’s recruiting and interviewing efforts to support team growth.
  • Responsibilities
  • Grow cross-functional alignment and ensure timely delivery of campaigns across accounts.
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Publicis Health Media logo

Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%

Headcount Trend

Current headcount: ~800

Marketing Team

Marketing Team Size
168 (21% of company)
Median Career Experience
8.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
43

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