Senior Associate, Local TV/ Radio

New York City, NY (Hybrid)

$40K/yr – $75K/yrMid Level1+ years expFull time

Posted 6 weeks ago

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Job Summary

Own local TV/OLV media planning, negotiation, and post-buy analysis across assigned markets, driving cost efficiency and on-time air dates while upholding partner standards and performance measurement.

  • Growth/Measurement: Establish and enforce partner capabilities and measurement standards; deliver quarterly and annual post-buy analyses to optimize future spends.
  • Execution & Coaching: Manage end-to-end buys to client specs and deadlines; mentor Assistant Negotiator on media math, avail requests, contracts, and make goods.
  • Strategy & Collaboration: Communicate market findings to media strategy and account teams and respond quickly to market opportunities or issues.

Job Description

Responsibilities

  • Evaluate all available linear and online media partners in the market
  • Understand and enforce minimum standards required of all media partners in terms of capabilities and measurement
  • Negotiate, adjust and monitor schedules to ensure delivery to client goals and estimates, meeting budget and delivery requirements - Deliver the most efficient costs while estimating the anticipated target audience delivery accurately
  • Execute all buys within client media specifications by the assigned deadlines to ensure making all client air dates
  • Update all current, on-air schedules to ensure station delivery within negotiated agreement and/or to respond to any new problems or opportunities that could develop in the market
  • Provide tracking reports and post-buy delivery analyses on quarterly and annual basis and negotiate any additional under delivery weight necessary to achieve goals
  • Fulfill client requests, collect data and information regarding television ratings/programming and industry/ marketplace/ technology trends - Manage and monitor clearance of discrepancies and accounting functions for accounts and markets on a timely basis - Maintain accurate records of buys, budgets, revisions, credits, etc.
  • Communicate pertinent information to media strategy and account personnel about assigned markets - Assist Supervisor(s) and Associate(s) in department and client supervisory functions as delegated
  • Provide guidance and support for Assistant Negotiator(s) - Review the Assistant Negotiator’s efforts to efficiently order schedules, receive avail requests, check contracts, accept appropriate make goods and handle any special information requests
  • Assist in teaching the Assistant Negotiator media math/estimating principles, computer skills, research methods and negotiation techniques.

Requirements

  • 1+ years of experience in TV/Radio estimating and negotiating media buys using Media Buying systems (MediaOcean, Strata, etc.)
  • Team-oriented and detail-oriented
  • Organization and multi-tasking skills
  • Communication and leadership skills
  • Strong work ethic and ability to perform under pressure
  • Basic media math knowledge
  • Full understanding of potential media Local Video/audio linear and OTT/Streaming opportunities in markets assigned including how they best work together
  • Extensive knowledge of the media and marketing business, particularly with experience in the TV and OLV investment space
  • Complete knowledge of media partners’ programming, facilities, rates and personnel in the market or markets assigned
  • Knowledge of estimating techniques and basic research
  • Knowledge of negotiating techniques
  • Excellent verbal and communication skills
  • Microsoft Word & Excel

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave
  • paid medical leave
  • STD/LTD insurance benefits

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