Senior Associate, Integrated Media Planning at OMD | Los Angeles, CA | $40K/yr – $75K/yr

OMD

Senior Associate, Integrated Media Planning

Los Angeles, CA (Hybrid)

$40K/yr – $75K/yrSenior Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross-channel media planning that ties client goals to measurable media outcomes, turning audience and market data into evidence-based recommendations while coaching junior planners and elevating OMG processes.

Cross-channel planning ownership and client objective alignment.
Insight-driven optimization from audience, market, and campaign data.
Mentoring Planning Associates and improving documentation and OMG processes.

Job Description

Responsibilities

Support and co-lead the development and execution of integrated, cross-channel media plans that directly address client business objectives.
Analyze audience, market, and campaign data to provide insights that inform media recommendations and optimize plan performance.
Prepare and present client-facing materials, including flowcharts, presentations, and competitive reviews, ensuring accuracy and strategic alignment.
Participate in ongoing campaign monitoring, optimizations, and post-campaign analyses, delivering clear takeaways and actionable recommendations.
Maintain strong understanding of client industries, goals, competitive environments, and evolving media landscapes.
Act as a mentor and resource to Planning Associates, providing guidance and supporting onboarding and ongoing training initiatives.
Ensure high standards of documentation, project management, and adherence to Omnicom Media Group processes throughout all planning activities.
Collaborate closely with internal teams-including activation, strategy, analytics, and content to ensure seamless plan implementation.
Take initiative in updating and applying industry best practices, emerging technologies, and OMG-specific tools to enhance planning outcomes.
Proactively contribute ideas, solutions, and improvements to enhance team performance and client results.

Requirements

Bachelor's degree in advertising, marketing, communications, business, or a related field.
1-2 years of experience in media planning or a related field (agency experience preferred).
Strong analytical skills and proven ability to interpret and synthesize data into meaningful insights.
Proficiency in Microsoft Excel, PowerPoint, and industry-standard planning tools.
Effective written and verbal communication skills.
Ability to manage multiple tasks, timelines, and priorities with organization and attention to detail.

Benefits

health insurance
vision insurance
dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
vacation days
sick days
personal days
paid parental leave

OMD

3.6 Glassdoor

OMD is the world’s largest media network, with more than 14,000 people working across more than 100 countries.At OMD, We Create What’s Next — delivering creative media solutions to drive sustainable growth for the world’s leading brands. Named the best-performing global media network overall by RECMA, the highest-ranked media agency network on the Effie Effectiveness Index, and Media Network of the Year at the 2025 Cannes Festival of Media, OMD is a leader in innovation, creativity, and cultural relevance.

Founded in 1996

New York, New York, USA

4.2K employees (1,415 in marketing)

www.omd.com

67% recommend to a friend

82% CEO approval