Responsibilities

• The Senior Associate, Integrated Media Planning is responsible for leading the planning, implementation and tracking of media plans, activations and presentations.
• Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior.
• Problem Solving - clients, partners and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed.
• Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
• Delegation - as a manager of our Associate level, this role is where delegation skills begin and are key.
• Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.

Requirements

• Graduate of a four-year college or university
• 1-2 years of media planning experience
• Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
• Sufficient communication skills across internal teams and client-facing contacts.
• Comfort planning across channels and platforms
• Readiness to learn the client service aspect of media planning
• Command of media fundamentals and ability to educate an Assistant
• Ready to take on management responsibilities
• Understanding of key research sources
• Some knowledge of current trends and innovations in media