Responsibilities

• Own and scale WFCA’s in-house creator and brand ambassador program, with a primary focus on driving revenue and secondary goals of expanding reach, acquiring new customers, and generating high-quality content.
• Develop a data-informed creator strategy by setting performance targets, evaluating creator and campaign results, and using insights to optimize investment, outreach, and program design.
• Identify, recruit, negotiate with, onboard, and build strong relationships with high-potential Canadian creators across platforms.
• Oversee creator campaigns from concept through execution, ensuring alignment with brand messaging, business objectives, timelines, and budgets.
• Partner with Social, Brand, and other teams to amplify high-performing creator content across paid and organic channels and support broader brand and store initiatives.
• Manage scaled influencer and affiliate partnerships, including LTK, ShopMy, and Commission Junction, while evaluating opportunities to add incremental partners.
• Stay current on creator trends and platform developments to inform creative direction, creator strategy, and new program opportunities.
• Monitor and report on key performance indicators, clearly communicating performance trends, learnings, and recommendations to stakeholders and leadership.
• Work cross-functionally with teams across Wayfair Canada and the broader Marketing organization.

Requirements

• 3+ years of experience in marketing, business, or a related field.
• Experience managing influencer, creator, affiliate, or other performance-oriented marketing programs.
• A creative mindset and passion for storytelling, brand building, and creator-led content.
• Comfort working with performance data and metrics to identify trends, evaluate opportunities, and make recommendations.
• Strong written and verbal communication skills, with the ability to communicate clearly and concisely with internal and external partners.
• A collaborative, relationship-oriented working style.
• Strong process orientation and demonstrated ability to learn new tools.
• High attention to detail and ability to manage multiple priorities.
• Ability to work through ambiguity and drive continuous improvement in an evolving organization.

Benefits

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).