Senior Associate Director, Public Relations at Madden Media | USA | $95K/yr – $110K/yr

Madden Media

Senior Associate Director, Public Relations

USA (On-site)

$95K/yr – $110K/yrSenior LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own regional PR strategy and client success for KH + Madden, driving media relationships, crisis handling, and measurable ROI.

Lead and execute regional PR campaigns and travel-story coverage.
Must-have: willingness to travel ~30% of the time.
Standout: direct line to agency leadership shaping regional strategy.

Job Description

Responsibilities

Lead the PR strategy for New Business pitches and RFPs, crafting compelling narratives that showcase KH + Madden's unique value proposition.
Regional Business Development: Identify opportunities for account expansion and new partnerships within your assigned region.
Client Retention & Success: Serve as the senior lead for client relationships, ensuring long-term satisfaction and "moving the needle" on their specific KPIs.
Regional Strategy: Architect magnetic PR strategies that turn travel stories into headlines, stirring up curiosity across media channels.
High-Level Media Relations: Build and nurture relationships with top-tier journalists and influencers; you are the go-to contact for the region's most critical media moments.
Crisis Communications: Oversee crisis efforts with grace, acting as the calm voice who flips challenges into trust-building moments.
Staff Mentorship: Mentor and inspire the PR team, setting a high bar for creativity, accountability, and professional excellence.
Collaborative Oversight: Work closely with Creative, Media, and Strategy teams to ensure regional campaigns are integrated and unified.
Performance Tracking: Measure and report on PR success using data that matters, helping KH + Madden demonstrate true ROI to our partners.
Buzzworthy Activations: Ideate media missions and stunts that turn destinations into "must-cover" stories.

Requirements

Willingness to travel approximately 30% of the time.

Preferred

Benefits

Strategic Influence: A direct line to agency leadership and the ability to shape regional PR strategy.
A Supportive Culture: A workplace that values intelligence, authenticity, and a willingness to learn.
Growth Opportunities: Training and challenges designed to expand your leadership and business development skillset.

Madden Media

The marketing agency for destinations. Part data-focused, part creative—entirely obsessed with making your spot the next big thing.Madden Media is one of the nation’s leading providers of custom and cooperative destination marketing solutions, in both digital and print. The company produces award-winning tourism promotions, offering more than 950 Destination Marketing Organizations around the country innovative, effective, and affordable media programs.Madden Media’s clients range from state tourism offices to towns with populations of less than 1,000. Through cooperative programs and a multitude of other marketing solutions, Madden Media specializes in finding ways for destinations to attract new visitors―connecting people to places.

Founded in 1982

Tucson, Arizona, USA

279 employees (160 in marketing)

www.maddenmedia.com