Senior Associate Director, PR at Madden Media | USA | $95K/yr – $115K/yr

Madden Media

Senior Associate Director, PR

USA (On-site)

$95K/yr – $115K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Lead regional PR strategy and client growth with senior media relations and cross-team leadership.

Own regional PR strategy and high-level media relations across the assigned region.
Must-have: Willingness to travel about 30% of the time.
Standout: Direct access to agency leadership shaping regional PR strategy.

Job Description

Responsibilities

The "Nitty-Gritty"
Growth & New Business Leadership
RFP Excellence: Lead the PR strategy for New Business pitches and RFPs, crafting compelling narratives that showcase KH + Madden's unique value proposition.
Regional Business Development: Identify opportunities for account expansion and new partnerships within your assigned region.
Client Retention & Success: Serve as the senior lead for client relationships, ensuring long-term satisfaction and "moving the needle" on their specific KPIs.
Strategic Earned Media
Regional Strategy: Architect magnetic PR strategies that turn travel stories into headlines, stirring up curiosity across media channels.
High-Level Media Relations: Build and nurture relationships with top-tier journalists and influencers; you are the go-to contact for the region's most critical media moments.
Crisis Communications: Oversee crisis efforts with grace, acting as the calm voice who flips challenges into trust-building moments.
Team Management & Operations
Staff Mentorship: Mentor and inspire the PR team, setting a high bar for creativity, accountability, and professional excellence.
Collaborative Oversight: Work closely with Creative, Media, and Strategy teams to ensure regional campaigns are integrated and unified.
Performance Tracking: Measure and report on PR success using data that matters, helping KH + Madden demonstrate true ROI to our partners.
Innovation & Presence
Buzzworthy Activations: Ideate media missions and stunts that turn destinations into "must-cover" stories.
Trend Awareness: Keep a finger on the pulse of industry trends and cultural moments to ensure KH + Madden's PR machine stays ahead of the curve.

Requirements

travel approximately 30% of the time

Benefits

Strategic Influence: A direct line to agency leadership and the ability to shape regional PR strategy.
A Supportive Culture: A workplace that values intelligence, authenticity, and a willingness to learn.
Growth Opportunities: Training and challenges designed to expand your leadership and business development skillset.

Madden Media

The marketing agency for destinations. Part data-focused, part creative—entirely obsessed with making your spot the next big thing.Madden Media is one of the nation’s leading providers of custom and cooperative destination marketing solutions, in both digital and print. The company produces award-winning tourism promotions, offering more than 950 Destination Marketing Organizations around the country innovative, effective, and affordable media programs.Madden Media’s clients range from state tourism offices to towns with populations of less than 1,000. Through cooperative programs and a multitude of other marketing solutions, Madden Media specializes in finding ways for destinations to attract new visitors―connecting people to places.

Founded in 1982

Tucson, Arizona, USA

279 employees (160 in marketing)

www.maddenmedia.com