Senior Associate, Digital Activation

Burbank, CA (Hybrid)

$50K/yr – $75K/yrSenior Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital activation campaigns end-to-end for programmatic buying, coordinating with Strategy and Activation teams to implement new data sources and measurement techniques.

  • Own campaign creation and execution with BI tools adoption.
  • Must-have: 1–2 years in digital buying and DSP hands-on experience.
  • Standout: Cross-functional influence and data-driven optimization.

Job Description

Responsibilities

  • Ensuring the implementation of the Digital Activation Process across programmatic buying
  • Building campaigns and deploy best practices across the campaigns
  • Participating in daily and weekly client communications
  • Working side-by-side with broader Activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
  • Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients - Owning the campaign creation process
  • Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Requirements

  • 1-2 years of experience and expert knowledge of digital buying, hands-on experience using demand-side platforms a plus
  • Experience working with large data sets and understanding of methodologies for evaluating data
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details
  • Excellent written and verbal communication skills
  • Proven ability to work with and influence cross-functional teams
  • Strong Microsoft Excel skills and ability to coach others on shortcuts
  • Working knowledge of third-party verification tools including DoubleVerify
  • Hands-on experience with data visualization tools including Tableau
  • Hands-on experience with campaign workflow tools including Prisma
  • Note: additional item omitted for brevity while preserving core requirements

Preferred

  • Experience across several media channels
  • Curiosity in emerging media platforms

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave

Marketing Team

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