Responsibilities

• Collaborate with Green Chef Growth Managers for Activation & Reactivation, global CRM team and other cross-functional leads to ideate, test, and execute brand-specific growth levers
• Bring cross-market insights and best practices into the Green Chef roadmap
• Partner on segmentation strategy and lifecycle targeting to drive conversion across Activation and Reactivation
• Own end-to-end execution of email and SMS campaigns across all Green Chef segments from build through QA to deployment
• Maintain rigorous quality control across segmentation, personalization, and creative merging
• Ensure accurate, on-time delivery against weekly-quarterly campaign goals
• Design, build, and manage trigger-based flows and automated customer journeys
• Continuously identify and implement automation improvements to reduce manual lift and increase campaign velocity
• Support technical migrations as part of the broader tooling roadmap
• Regularly report on CRM channel performance e.g. conversion rates, deliverability, engagement

Requirements

• 3+ years of CRM or lifecycle marketing experience, with demonstrated success owning campaigns from strategy through execution
• Hands-on experience with Salesforce Marketing Cloud (required); Iterable experience a strong plus
• Proficiency across email and SMS channels; experience with in-app and push a plus
• Experience building and managing automated journeys, trigger flows, and segmentation logic
• Strong analytical skills — comfortable reporting on channel performance, running A/B tests, and generating actionable insights
• Bachelor's degree in Marketing, Business, or a related field
• Experience in a D2C, subscription, or e-commerce environment preferred

Preferred

• Iterable experience a strong plus
• Experience in a D2C, subscription, or e-commerce environment preferred
• In-app and push a plus

Benefits

• Competitive salary, 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain