Senior Associate, Content

New York City, NY (On-site)

$70K/yr – $75K/yrSenior Level1+ years expFull time

Posted 1 month ago

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Job Summary

Own partner-facing media strategy and execution, owning end-to-end planning, negotiation, and delivery with real-time agile opportunities across programs.

  • Attend partner meetings, maintain rapport, and provide clients with research data and media information
  • Collaborate with team members to develop and manage digital media plans, providing guidance to associates
  • Mentor and train associates, ensuring strategy integration into media choices

Job Description

Own partner-facing media strategy and execution, owning end-to-end planning, negotiation, and delivery with real-time agile opportunities across programs.

  • Attend partner meetings, maintain rapport, and provide clients with research data and media information
  • Collaborate with team members to develop and manage digital media plans, providing guidance to associates
  • Mentor and train associates, ensuring strategy integration into media choices
  • Conduct industry research using various media tools and develop RFPs with media partners
  • Continuously seek real-time opportunities to keep clients competitive and develop industry and partner POV's
  • Oversee production timelines, creative development, and campaign implementation.
  • Evaluate partner proposals, negotiate plan details, and manage budget allocation and optimization
  • Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of investment strategies
  • Manage day to day tasks for custom content programs
  • Facilitate project management and organization of deliverables between clients & media partners for custom programs
IPG Mediabrands logo

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007
New York, New York, USA
8.6K employees (2,270 in marketing)
70% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
111.2K
Traffic Source Mix
Search
42%
Direct
43.5%
Referral
9.7%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~8.7K

Marketing Team

Marketing Team Size
1,974 (23% of company)
Median Career Experience
12 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
7

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