Senior Associate, Business Analyst - Marketing, COBT at Capital One | New York City, NY | $101K/yr – $138K/yr

Capital One

Senior Associate, Business Analyst - Marketing, COBT

New York City, NY (On-site)

$101K/yr – $138K/yrSenior Level2+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-channel performance analytics and market positioning for COBT while shaping audience-validated messaging and targeted campaigns.

Channel Performance Analytics: Define ROI and GTM stance across multiple channels.
Customer segmentation and analytics: Build segments to identify targeted treatments and opportunities.
Event Strategy and Relationship Management: Lead high impact event planning with Sponsorships and act as the main liaison to Card, Field, and Marketing teams.

Job Description

Responsibilities

Channel Performance Analytics: Assess ROI of different channels and develop perspective on COBT’s GTM strategy across channels
Triggered Messaging Campaign: Build triggered messaging campaigns and holistic strategy across different customer journeys and segments
Content Strategy: Partner closely with COBT Marketing teams to refine COBT positioning and customer-facing claims
Marketing Execution: Support COBT marketing partners in execution of and performance analysis of specific campaigns
Customer segmentation and analytics: Build out specific customer segments to identify targeted treatment opportunities
Customer Needs: Partner with the insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of both the customer and Capital One Business Travel to the organization
Relationship Management: Serving as the lead point of contact for Card, Field, and Marketing teams to champion marketing goals and increase product usage
External analysis: Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market
Event Strategy: Partnering with the Sponsorships team to develop and execute a high-impact conference and industry event strategy

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994

McLean, Va, US

62K employees (2,158 in marketing)

www.capitalone.com

67% recommend to a friend

80% CEO approval