Senior Associate Brand Manager

Frisco, TX (On-site)

$86K/yr – $140K/yrMid Level4+ years expFull time

Posted 1 day ago

Job Summary

You will own end-to-end brand strategy, cross‑functional initiatives, and budget stewardship, translating insights into actionable plans and driving growth.

Lead development of brand strategies and operating plans based on consumer data and market trends.
Coordinate cross‑functional initiatives and agency partnerships to ensure execution and impact.
Provide data‑driven recommendations and articulate trade‑offs to leadership.

Job Description

Responsibilities

Lead development of annual and multi‑year brand strategies using robust consumer insights, category trends, and competitive intelligence.
Own business performance monitoring, diagnosing drivers across consumption, shipments, pricing, and media performance to inform leadership decisions.
Translate brand strategy into actionable, integrated annual operating plans.
Lead major cross‑functional initiatives (innovation, communications, commercial programs, packaging updates, etc.) with limited supervision.
Serve as the day‑to‑day lead with agency partners, elevating creative excellence, media effectiveness, and in‑market execution.
Partner with shopper marketing, sales, and commercial teams to activate brand programs across key retail customers.
Leverage consumer research, syndicated data, KPI tracking, and financial modeling to build data‑backed recommendations.
Proactively develop optimization plans based on ROI, media effectiveness, pricing performance, and competitive actions.
Manage substantial brand budgets, ensuring disciplined allocation of resources to drive short‑ and long‑term growth.
Present budget recommendations and trade‑off decisions to managers and cross‑functional leadership.

Requirements

Bachelor’s degree required; MBA preferred
4–6 years of brand marketing or brand management experience , ideally within a Fortune 500 CPG company
Demonstrated experience owning cross‑functional initiatives end‑to‑end
Strong analytical capability with comfort interpreting consumer, financial, and market data
Ability to manage multiple complex projects in a fast‑paced environment
Strong presence and ability to influence at multiple organizational levels
Proven experience developing and executing brand strategies grounded in consumer insights
Exceptional communication and storytelling skills

Benefits

Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, Mileage Reimbursement

Keurig Dr Pepper

3.4 Glassdoor

Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit, www.keurigdrpepper.com.

Founded in 1981

Burlington, Massachusetts, USA

13K employees (1,413 in marketing)

www.keurigdrpepper.com

60% recommend to a friend

60% CEO approval