Senior Associate, Ads

Arlington, VA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 day ago

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Job Summary

Own the end-to-end digital advertising workflow across platforms, from campaign setup to optimization, reporting, and staying current with new ad products; collaborate with the advertising team and manage deadlines.

  • Own campaign implementations on Facebook/Google/DCM and other platforms.
  • Excel-driven daily reporting and KPI optimization.

Job Description

Responsibilities

  • Collaborate with the broader advertising team and possess a strong desire to constantly learn and innovate.
  • Assist with daily advertising reports, utilizing strong Excel skills in combination with a keen attention to detail.
  • Implement advertising campaigns on Facebook, Google Ads, DCM and other platforms, as needed.
  • Utilize bulk-uploaders, monitor pacing, optimize toward KPI’s and adhere to rigorous naming conventions.
  • Stay up to date on new and developing ad products, both within existing platforms and emerging platforms.

Requirements

  • The ideal candidate will have experience with digital advertising placements on platforms like Facebook or Google, familiarity with basic KPIs for digital campaigns, and an eagerness to learn and expand their capabilities.
  • The ideal candidate will have at least two years of online advertising experience, excellent attention to detail and a can-do attitude.
  • Previous experience working in a fast-paced environment, with demonstrated ability to meet deadlines while managing multiple and ever-changing priorities.
  • Possess meticulous attention to detail with the ability to deliver consistent, error-free ad implementation.
  • Positive, can-do attitude with a willingness to work evenings and weekends, as needed.
  • A proficient knowledge of multiple of the following areas: Excel, Facebook Business Manager, Google AdWords, MOAT, DCM, OTT and CTV partners.

Benefits

  • Medical, dental, vision, 401k, and life insurance.
  • Paid parental leave program, paid vacation and paid sick leave.
  • Work from home hybrid environment.
FP1 Strategies logo

FP1 Strategies

The struggle of any organization or business is to break through and make a real, lasting impression with the target audiences who further their cause. This can only be accomplished by demonstrating message discipline, creativity and a commitment to advocacy, ensuring decision makers are hearing from both the grasstops as well as the grassroots.FP1 has led the fight on campaigns with diverse issues ranging from patent reform to preventing a nuclear Iran. We have won tough battles, from expanding drilling on the Outer Continental Shelf for the first time in 23 years, to paving the way for InBev’s takeover of Anheuser-Busch and stopping the Employee Free Choice Act legislation, as well as passing dozens of bills locally and nationally on various issues, including health care, energy and transportation.Founded on the modern day reality that political power is derived in the home states and districts of elected officials, with our extensive campaign background – and a top-notch team of bi-partisan field operatives skilled in both political and corporate arenas – FP1 provides a unique, effective approach to achieving goals, seizing opportunities and solving problems for clients.We identify and mobilize the appropriate constituencies at the local and district level and transform them into persuasive communicators. We craft messages and frame the debate, then we develop coalitions to help deliver the message of the campaign and advocate to their members and policy makers.

Founded in 2011
Arlington, Virginia, USA
44 employees (11 in marketing)

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
30.8%
Direct
47%
Referral
5.7%
Social
15.1%
Paid
1.4%

Headcount Trend

Current headcount: ~44

Marketing Team

Marketing Team Size
9 (20% of company)
Marketing Roles Posted (Last 30 Days)
2