Responsibilities

• Support the acclimation of the business to AI-powered Search and LLMs. Specifically, modernize workstreams, processes, and strategy to consider and support AI visibility.
• Plan, prioritize, and manage Site and SEO initiatives end-to-end. Help define the strategy, and own communications necessary to deliver business outcomes.
• Monitor and analyze how our brand shows up to prospective businesses using traditional search, AI-powered Chatbots, and other platforms where users search and prompt.
• Partner closely with cross functional teams including Product, Analytics, and Compliance to drive forward initiatives and partner with external agencies to identify new opportunities.
• Collaborate across different marketing channels like Paid Search, Social, and Affiliate to maximize the influence, accuracy, and sentiment of the brand.
• Utilize qualitative and quantitative data to share insights that inform better decision-making about site enhancements and test ideas.
• Support Site go-to market strategies for key product launches and refreshes.

Requirements

• Minimum 1-3 years professional work experience.
• Comfort in navigating undefined, complex, and changing conditions.
• Proven experience in managing shifting priorities and leading collaborative workstreams.
• Self-starter who thrives working independently and within a team.
• Passion for outside-the-box thinking and challenging the status quo.
• Confident storyteller with audiences of different seniority and expertise.

Preferred

• Previous experience within the digital marketing and/or content marketing space preferred.
• Experience with AI Tracking / AI Marketing tools (i.e. Profound, BlueFish, Conductor, etc.)
• Experience with Reddit Pro
• Familiarity with large language models (MCPs, RAG, etc.)
• Bachelor’s Degree preferred

Benefits

• Competitive base salaries
• Bonus incentives
• 6%25 Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities
• For a full list of Team Amex benefits, visit our Colleague Benefits Site .