Responsibilities

• Campaign management: set up, QA, performance reporting, and billing reconciliation for digital media across platforms.
• Data-driven optimization: identify trends and optimizations and contribute to client decks and status documentation.
• Training and guidance: mentor analysts and provide guidance on best practices.
• Troubleshoot publisher/platform issues and coordinate solutions with partners.
• Trafficking and lifecycle: manage tags, platform insertion orders, artifacts, and full campaign life-cycle tasks.

Requirements

• 2-4 years of digital ad experience, at an advertising agency, publisher, or ad tech provider
• Knowledge of media planning and programmatic buying, with familiarity of Google Marketing Platform, TheTradeDesk, or similar
• Strong data management and analytical skills; ability to tell the story in the data
• Strong knowledge of DSPs and active campaign optimization experience
• Ability to organize and manage detailed work
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills; poised and precise
• A four-year college degree
• Familiarity with prompt-based AI tools is a plus

Preferred

• Familiarity with prompt-based interaction and generative AI tools is a plus