Senior Analyst, Partnership Marketing

New York City, NY (Hybrid)

$78K/yr – $125K/yrSenior LevelFull time

Posted 4 hrs ago

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Job Summary

Own and execute an end-to-end digital engagement strategy across Email, Direct Mail, Paid Media, Amex.com and the Amex App, partnering with Product, Legal, Compliance, Marketing Operations, Analytics and agencies to drive enrollments and timely partner-benefit launches.

  • Lead test-and-learn programs to optimize partner benefits experience
  • Collaborate across a matrixed organization to align campaigns and go-to-market launches

Job Description

Responsibilities

  • Lead end-to-end digital engagement strategy and execution across Email, Direct Mail, Paid Media, Amex.com, and the Amex App — ensuring our partner benefits are not only understood but experienced as essential to how our customers run and grow their businesses.
  • Within the Product Engagement team, this role blends strategic and critical thinking with executional excellence. By leveraging data, customer insights, and a robust Test & Learn agenda, the Senior Analyst will be responsible for executing a cohesive engagement strategy focused on our marquee embedded benefit partners, including Dell, Adobe, ChatGPT, Indeed & Hilton. This includes an ongoing test & learn agenda that drives enrollments and helps customers take advantage of the right partner benefits (e.g. available credits) at the most optimal time.
  • In addition, the Senior Analyst will execute marketing for new partner benefit launches, while delivering on contractual commitments.
  • The ideal candidate is a digitally savvy marketer energized by cross-enterprise collaboration and comfortable operating in a complex, matrixed organization.
  • This role partners closely with Product Management, Legal, Compliance, Marketing Operations, Analytics, and agency teams to deliver integrated campaigns and support go-to-market launches with precision and impact.
  • This is a highly visible role with the opportunity to shape how partner value is communicated, experienced, and reinforced across our most important customer touchpoints.

Preferred

  • digitally savvy marketer energized by cross-enterprise collaboration

Benefits

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
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American Express

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At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US
79K employees (3,751 in marketing)
81% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
99M
Monthly Google Ads Budget
$4.4M
Traffic Source Mix
Search
22.8%
Direct
71.5%
Referral
4.6%
Social
0.2%
Paid
0.8%

Headcount Trend

Current headcount: ~81.7K

Marketing Team

Marketing Team Size
3,046 (4% of company)
Median Career Experience
16 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
22

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