Responsibilities

• Conduct keyword research and analysis to support new campaign builds and ongoing optimizations.
• Gather and analyze performance data to support search plan development.
• Structure campaigns by grouping keywords into relevant ad groups and developing ad copy and extensions.
• Support the presentation of search recommendations and incorporate client feedback prior to campaign approval.
• Build flowcharts and load authorized buys into Prisma following approval.
• Generate and manage purchase authorization paperwork and ensure vendor countersignatures are obtained.
• Traffic approved campaigns into search platforms, ensuring accuracy and proper QA.
• Monitor and maintain campaign budgets, pacing, and bid adjustments.
• Actively monitor performance and competitive landscapes to identify optimization opportunities.
• Develop and implement optimization and testing plans (e.g., search query mining, negative keyword management, keyword overlap analysis, testing execution).