Responsibilities

• Execute global campaigns with a variety of goals (subscriber acquisition, installs, tune-ins, etc.).
• Help lead CTV planning and media-buying across certain territories and/or brands, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
• Keep abreast of market trends and developments, also liaising with partners - identifying new betas and tech to drive our CTV offering forward
• Work with Acquisition Strategy team to gain an understanding of campaign specific goals, build targeting, and executional recommendations.
• Manage CTV strategists and managers to ensure best practices are followed, and there is flawless execution on campaigns. Optimize campaigns with the goal of generating efficient conversions (cost per acquisition)
• Serve as the CTV expert, platform partner, and trend-spotter.
• Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).

Requirements

• 1-2+ years of hands-on paid media experience, with at least 1 year within CTV, media agency experience strongly preferred.
• General understanding of Connected TV and OTT, with experience using self-service media buying tools (e.g. Amazon DSP)
• Able to link media outcomes with business outcomes.
• A problem solver at heart, interested in working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential
• Proven project management, self-organization and prioritization skills - ability to multi-task with effective resolution management in a fast-paced, growing environment
• Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
• Analytical with a comfort in dealing with numbers and reporting
• Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
• Willingness and flexibility to “pitch in” with various ad-hoc projects to help support the larger team. Including cross-functional support to other bid-based buyers (social, search and programmatic).
• Proficient in Microsoft Office systems, specifically in Excel.
• Clear communicator who can translate strategy into action.
• Bachelor’s Degree or higher preferred

Preferred

• Bachelor’s Degree or higher preferred

Benefits

• The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
• - Paid Family Care for parents and caregivers for 12 weeks or more
• - Monetary assistance and support for Adoption, Surrogacy and Fertility
• - Monetary assistance and support for pet adoption
• - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• - Tuition Assistance
• - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• - Matching Gifts programs
• - Flexible working arrangements
• - 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• - Business Resource Groups that support multiple affinities and alliances
• The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.