Senior Analyst, Marketing Analytics (Remote) at ezCater, Inc | Boston, MA | $120K/yr – $146K/yr

Senior Analyst, Marketing Analytics (Remote)

Boston, MA (Remote)

$120K/yr – $146K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive data-driven marketing analytics and experimentation to inform strategic growth across retention, segmentation, and cross-functional initiatives.

Own analysis to identify growth opportunities in retention and loyalty programs.
Must-have: Strong SQL skills and statistical modeling in R or Python.
Standout: Ability to influence senior leaders and improve data visualization for teams.

Job Description

Responsibilities

Collaborate closely with senior leaders on exciting business problems, actively shaping the team's strategic direction and focus
Elevate customer personas and segmentation for personalized marketing, deepening our understanding of target audiences
Analyze retention and ezRewards Loyalty Program performance, identifying growth opportunities and implementing action plans with cross-functional teams
Develop insights through in-depth analysis, models, and reports, uncovering new marketing growth opportunities and informing business performance strategies
Lead the evolution of our Marketing team's experimentation process and documentation, fostering a structured framework for innovation
Enhance data visualization tools for informed decision-making and empower Marketing teammates
Utilize data-driven analyses, A/B tests, and statistical models to uncover customer behavior insights and optimize marketing strategies
Share marketing domain expertise, acting as a thought leader and mentor to peers for collaborative growth

Requirements

3+ years of relevant quantitative or technical analysis experience, preferably in marketing or e-commerce
Strong SQL skills for data manipulation and analysis, coupled with experience in statistical modeling (R or Python preferred)
Proficiency in marketing attribution methods, return on ad spend, and experimental test design (A/B testing)
Familiarity with diverse marketing tactics including optimizing customer retention through strategies such as Email, SMS, Push, SEO/SEM, Direct Mail, and more
Knowledge of modern data exploration and visualization tools like Snowflake, Tableau, Looker, Google Data Studio, or PowerBI, and proficiency in Google Analytics or similar digital analytics platforms
Effective communication skills to convey data insights across different audiences
Independent worker with cross-functional collaboration ability and adeptness in presenting insights to stakeholders
Strong organizational skills, time management, and multitasking capability
Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.