Responsibilities

• Drive GEO & SEO Strategy: Develop and execute strategies that elevate client visibility across traditional search engines and AI platforms (ChatGPT, Perplexity, Copilot, Google AI Overviews).
• AI Search & Prompt Research: Perform prompt pattern analysis and keyword research. Write optimized metadata, map internal linking, recommend structured content, and implement schema markup for AI system retrieval.
• Track AI Brand Visibility: Monitor brand presence in AI-generated answers, identify inaccurate or missing information, and implement strategies to fix citation errors.
• Lead Projects & Collaborate: Act as the primary contact for internal/external GEO/SEO initiatives. Partner closely with creative agencies and web teams to ensure recommendations fit timelines and technical requirements.
• Content & Technical Optimization: Guide content creation to ensure AI tools can read, trust, and cite client information. Apply technical GEO/SEO knowledge to optimize site builds for AI crawlers.
• Analyze & Measure: Utilize platforms like Google Search Console, Semrush, Screaming Frog, and emerging AI monitoring tools to analyze performance, build innovative KPIs, and deliver actionable insights.
• Advocate & Educate: Serve as a champion for AI visibility. Train internal teams, partner across media and analytics functions, and mentor junior team members.

Requirements

• 2+ years of dedicated SEO experience, with demonstrated knowledge or hands-on experience in AI search visibility (GEO) strongly preferred.
• Bachelor’s degree (or equivalent work experience), preferably in Marketing, Business, Analytics, or a related quantitative field.
• Background in Healthcare or Pharmaceuticals is a major plus (or a strong desire to master disease-state and Rx landscapes).
• Familiarity with AI search monitoring tools and standard SEO platforms ( Semrush, Moz, Screaming Frog, Google Search Console ).
• Experience with web analytics software ( Google Analytics, Omniture, WebTrends ).
• Strong PC skills, particularly in MS Excel for organizing and analyzing complex dataset patterns.
• AI Curiosity: Passionate about emerging generative AI technology, search shifts, and testing new optimization tactics.
• Analytical Mindset: Strong quantitative skills with the ability to turn data into strategic recommendations.
• Relationship Builder: Excellent written and verbal communication skills; adept at managing agency relationships and guiding multi-disciplinary teams under tight deadlines.

Benefits

• Be at the Forefront of Innovation: Lead the industry transition from traditional SEO to Generative Engine Optimization.
• Make an Impact: Shape digital experiences that help patients, caregivers, and doctors navigate complex health journeys.
• Growth & Mentorship: Continuous learning environment with opportunities to mentor, lead, and advance your career.