Responsibilities

• Partner with an art director and creative team to develop innovative, original creative solutions to complex brand challenges, generating fresh ideas and messaging that keep our brands relevant and engaging.
• Apply a strategic understanding of business goals, brand foundations, and target audiences to inform creative decisions and assess broader organizational impact.
• Translate complex briefs into clear concepts and polished deliverables across the consumer journey.
• Craft engaging headlines, persuasive copy, concept write-ups, and messaging structures across print, digital, social, experiential, and video touchpoints.
• Bring brand voices to life across diverse consumer touchpoints, ensuring consistency, clarity, and tone alignment across the consumer decision journey.
• Participate in shoot productions and creative reviews, ensuring written narrative, scripts, and brand storytelling vision are accurately captured and executed.
• Oversee the development of copy assets and story frameworks, collaborating with editors, designers, and production partners to ensure high-quality execution.
• Partner with PGM, PM, production, and design teams to deliver projects on time and uphold brand standards.
• Incorporate feedback from project leadership with a self-critical approach, continually refining work to a high standard.
• Manage your time, deadlines, and goals independently to drive continuous progress.

Requirements

• High School Diploma or GED
• 3+ years of digital and content creation experience for national or global brands
• Portfolio showcasing copywriting and storytelling experience (required)

Preferred

• Bachelor's degree in English, Journalism, Communications, Advertising, Creative Writing, or related field.
• Demonstrated success across the funnel—from brand-building and awareness to content, commerce, and shopper campaigns across digital and in-store that grow the business and brand love.
• Strong copywriting and editorial chops, with experience crafting engaging storytelling and social media content that resonates across platforms and moves consumers through the funnel.
• A track record of building brands at scale—shaping perception, deepening affinity, and elevating how a brand shows up in the market.
• A creative and analytic mind that connects business goals with bold creative thinking.
• Experience through all phases of production, edits, and final execution—partnering with both internal and external studio production teams, external agencies, and specialist vendors.
• Ability to influence audiences and stakeholders with compelling presentations that link creative concepts to data and insights.
• A bias for action and drive to raise the bar—challenging the status quo, building on others' ideas, and giving and receiving feedback with a constructive, can-do attitude.
• Proficiency in content creation tools, collaborative writing environments, AI copy tools, and presentation software.

Benefits

• Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
• Whirlpool’s Ways of Working
• Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
• Sabbatical - Four weeks paid leave after every five years of service.