Responsibilities

• Audience Strategy and Management: Contribute to integration of audience research and activation for end-to-end audience approach
• Develop target audience profiles using mix of syndicated and client data to craft holistic audience strategy grounded in business objectives
• Partners closely with investment team on audience translation with platforms and publishers
• Translates market research into addressable targeting signals and strategies for campaigns
• Builds expertise first, second and third party data activation for consumer targeting
• Business Planning: Supports broader business initiatives by providing insight into industry and category intel that impacts our line of work
• Assist in providing always-on competitive analysis, including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activity, industry, business and product news
• Campaign Reporting: Supports the performance analytics team in ingesting and summarizing key media performance findings and optimizations
• Support measurement and analytics workstreams including coordinating landscape context to inform media performance
• Assists performance analytics team in ingesting campaign lift study reporting
• Assists in attitudinal lift survey development, measuring media’s impact on key KPIs
• Thought Leadership: Contributes to broader team initiatives in staying on the cusp of innovation
• Manage research vendor exploration in efforts of expanding current data providers by coordinating meetings and vetting capabilities
• Constantly stays informed on evolving media landscape, including research and emerging trends to provide insight to both media planning teams and clients

Requirements

• 3+ years working in an agency environment
• Requires excellent organization and communication skills, both written and verbal
• Ability to work both independently and collaboratively
• Familiarity with syndicated, in-platform, and customer data sources
• Demonstrate critical thinking and problem solving abilities
• Self-motivated, willing and able to learn in a fast-paced environment

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off