Senior Analyst, Analytics

USA (Hybrid)

$75K/yr – $95K/yrSenior Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and optimize cross‑channel measurement for paid media by turning GA4/Adobe Analytics data into clear, decision-ready insights for marketing and client teams.

  • Measurement Frameworks: Build and maintain cross‑channel measurement and KPI tracking for awareness, engagement, and conversions.
  • Narrative & Recommendations: Translate data into actionable stories for technical and non‑technical audiences and inform test‑and‑learn campaigns.
  • Collaboration & Quality: Partner with media, dev, and strategy teams to ensure proper tagging and reliable reporting across platforms.

Job Description

  • Marketing Ops: Measurement frameworks for paid media across search, social, programmatic, and display.
  • Performance Analytics: Define and track KPIs for awareness, engagement, and conversion.
  • Performance Analytics: Monitor campaigns and flag trends for optimization.
  • Cross-Channel Analysis: Synthesize performance and prepare recommendations.
  • Tagging & Quality: Support website measurement, tagging, data quality checks.
  • Tooling & Tags: Use GA4/Adobe Analytics and GTM/Tealium.
  • User & Funnel Analysis: Surface insights from behavior, conversions, and content engagement.
  • Implementation Collaboration: Align with development and strategy for proper tracking.
  • Reporting Dashboards: Build and maintain dashboards and recurring reports.
  • Data Integration: Merge data from media platforms, web analytics, and vendors.
  • Bachelor’s degree or equivalent; preferred majors in Marketing, Data Management, Economics, Statistics, or related fields.
  • 2–4 years in digital analytics, paid media measurement, or marketing analytics (agency experience a plus).
  • Familiarity with GA4/Adobe Analytics.
  • Exposure to media platforms (Google Ads, Meta, DV360, LinkedIn).
  • Working knowledge of tag management tools (GTM, Tealium).
  • Excel proficiency; experience with Tableau/Power BI/Looker a plus.
  • Basic SQL or data manipulation experience a plus.
  • Experience in healthcare, pharma, or regulated industries a plus but not required.
  • Degree-related analytics exposure: 2–4 years in digital analytics, paid media measurement, or marketing analytics (agency experience a plus).
  • Exposure to media platforms (Google Ads, Meta, DV360, LinkedIn).
  • Proficiency with analytics platforms (GA4, Adobe Analytics) and tag management tools (Google Tag Manager, Tealium).
  • Working knowledge of Excel; data visualization tools (Tableau, Power BI, Looker) a plus.
  • Basic SQL or data manipulation experience a plus.
  • Experience in healthcare, pharma, or regulated industries a plus but not required.
  • All positions are remote friendly. At Spectrum, you choose where you work.
  • No matter where you work, monthly cell phone reimbursement.
  • Flexible time off and Sabbatical Program after 7 years.
  • 13 weeks paid Parental Leave
  • Great learning and development through programs and coaching.
  • Referral bonuses for bringing in teammates.
  • Medical, dental, vision plus Headspace for mindfulness.
  • 401k with company match and financial coaching.

Spectrum Science

Brace your brand. And your career. Spectrum Science is on another frequency all together. We’re a fully integrated strategic platform hyper-focused on science. We’re redefining partnership with a “one P&L” approach that lets us assemble the right team precisely when our clients need it. Our ecosystem of services include: Communications, Clinical Trial Experience, Advertising, Consulting, Media, and Medical Communications – each designed to provide the best solutions for our clients’ unique challenges.And not only do we have global presence—we have global resonance as the US partner and chair of Global Health Marketing & Communications (GHMC), the largest independent network of health and science communications agencies worldwide.Follow our journey for industry insights and opportunities to join our award-winning team!

Founded in 1996
Washington, District of Columbia, USA
434 employees (83 in marketing)

Traffic Signals

Monthly Visitors
6.3K
Traffic Source Mix
Search
30.1%
Direct
45.6%
Referral
6.8%
Social
15.7%
Paid
1.5%

Headcount Trend

Current headcount: ~434

Marketing Team

Marketing Team Size
62 (14% of company)
Median Career Experience
18 years
Median Tenure
7.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 3 years ago