Responsibilities

• Own the GTM strategy for HubSpot's AI connector portfolio – ChatGPT, Gemini, and future connectors
• Execute AEO marketing campaigns that encompass content creation, owned media, partnerships, paid ads, affiliate marketing, and more.
• Develop and execute AEO tactics that improve HubSpot’s visibility, citations, and brand presence across answer engines.
• Partner with Product Marketing, Product, Engineering, and Partnerships teams to launch new go-to-market initiatives.
• Monitor competitor activity, platform changes, and AI ecosystem trends to identify new growth opportunities.
• Establish measurement frameworks for AI-native acquisition channels.
• Own activation and onboarding programs that help customers discovered through AI channels realize value quickly and successfully adopt HubSpot.

Requirements

• 5+ years of experience in growth marketing, SEO, AEO, marketplace optimization, or related acquisition-focused marketing roles.
• Strong familiarity with AI platforms such as ChatGPT, Claude, Gemini, or similar technologies, and an understanding of how users discover and interact with products within those ecosystems.
• Strong understanding of AI Search.
• Proven experience building and executing growth campaigns that drive measurable customer acquisition, activation, or revenue outcomes.
• Strong analytical skills and the ability to translate performance data into strategic recommendations and experimentation plans.
• Excellent communication and storytelling skills, with the ability to influence stakeholders across multiple teams.
• Comfortable operating in fast-moving, ambiguous environments with evolving priorities.

Preferred

• Familiarity with tools such as HubSpot, Looker, Ahrefs, Hex, analytics platforms, or AEO tracking tools.
• Experience marketing products that rely on ecosystem, marketplace, integration, or partner-driven distribution models.
• Experience with product-led growth (PLG) motions tied to organic acquisition channels.
• Experience running AI discoverability, entity optimization, or structured content experiments.

Benefits

• Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.