Responsibilities

• Partner with clients, agency partners, Sales, Marketing, Research, and cross-functional teams to develop strategic advertising solutions that align with client goals and business objectives.
• Build thoughtful, data-informed media plans that maximize campaign performance, drive revenue, maintain profitability, and leverage Hearst's full portfolio of brands and advertising products.
• Collaborate on RFP strategy, proposal development, and custom program planning, serving as a trusted advisor throughout the pre-sale process.
• Own campaign execution from order creation through launch, ensuring alignment across media plans, insertion orders, contracts, timelines, assets, and internal systems.
• Lead client campaign kickoffs and serve as the primary point of contact throughout the campaign lifecycle, proactively communicating updates, managing expectations, and identifying optimization opportunities.
• Partner with Campaign Management, Paid Social, HearstMade, Yield, and other internal teams to ensure campaigns launch on time, deliver against KPIs, and meet client expectations.
• Analyze campaign performance, contribute to wrap reports, identify renewal and upsell opportunities, and translate post-campaign insights into future client recommendations.
• Serve as a senior resource for the Account Management team by mentoring colleagues, identifying process improvements, and helping evolve products, workflows, and client service best practices.

Requirements

• 5+ years of experience in media planning, advertising strategy, account management, or a related field, with demonstrated success managing complex, high-value advertising programs.
• Proven ability to build and maintain strong client and agency relationships while delivering exceptional customer service and driving business growth.
• Strong understanding of digital advertising products, media planning, campaign execution, pricing strategies, and campaign performance optimization.
• Excellent project management, organizational, and prioritization skills with the ability to manage multiple initiatives in a fast-paced, deadline-driven environment.
• Exceptional written and verbal communication skills, with the ability to collaborate effectively across cross-functional teams and communicate with stakeholders at all levels.
• Experience using Salesforce and familiarity with advertising platforms and technologies such as Google Ad Manager and Google Analytics.
• Strong analytical and problem-solving skills with the ability to leverage campaign insights to improve performance and uncover growth opportunities.
• Bachelor's degree or equivalent relevant professional experience is preferred.
• This role is based in New York City and follows a hybrid schedule, with an expectation of working in the office four days per week.