Responsibilities

• Serve as a day-to-day point of contact for clients
• Use your knowledge of the media landscape to develop strategic and creative opportunities to promote clients and generate earned media/influencer coverage
• Foster existing and develop new meaningful relationships with reporters, editors and influencers
• Lead outreach and maintain influencer/creator relationships to ensure smooth collaborations with clients
• Write and edit persuasive external and internal documents such as press releases, op-eds, fact sheets, talking points and communications plans
• Draft and develop content that can be leveraged for both earned media and owned-channels, including LinkedIn, Instagram and other online platforms
• Secure and supervise media interviews, broadcast shoots and on-property press trips
• Concept, secure and assist with execution of events and partnerships
• Assist with the planning and execution of influencer-facing events such as property tours, curated dinners, and launch events
• Participate in business development opportunities

Requirements

• A minimum of 4 years of experience in media relations for clients in the travel, lifestyle, hospitality and culinary industries
• Outstanding project management skills, with the ability to prioritize work streams and track progress across multiple teams
• Ability to multitask, handle multiple projects at once, work quickly and meet deadlines in a fast-paced environment with high attention to detail
• Demonstrated relationships with reporters and strong news sense
• Able to communicate clearly and effectively, both verbally and in writing, with varying levels of staff, clients, the media, etc.
• Ability to work with a team to meet group objectives
• Confident communications skills to support with direct client communications via phone, email, video call and in-person meetings
• A positive attitude and willingness to experiment with new tactics or platforms that support client objectives
• Best fit for someone who thrives in a fast-moving media-relations environment and can manage multiple client briefs simultaneously
• Strong sense of initiative and ability to develop media strategies that align with client goals