Responsibilities

• Own primary day-to-day leadership for assigned clients, serving as the main point of accountability for results, experience and momentum.
• Lead media relations strategy and execution at the account level, driving a steady cadence of placements with national and regional news outlets.
• Identify timely opportunities for coverage, including breaking news moments, trend stories and newsjacking opportunities aligned with client priorities.
• Develop and execute narrative arcs and storylines that generate sustained media coverage over time rather than episodic placements.
• Pitch reporters directly and regularly, securing high-impact placements across local, regional and national outlets.
• Build and maintain strong working relationships with reporters, editors and producers across relevant beats, including policy, politics, business and education.
• Secure placements in influential outlets including national publications, policy media and multi-syndicate platforms that expand reach and visibility.
• Coordinate and direct the work of Account Executives and Associates, ensuring clarity of roles, strong execution and consistent quality.
• Provide strategic counsel and shape messaging that helps organizations tell their stories effectively to national and regional audiences, including drafting thought leadership content on behalf of clients.
• Oversee and approve high-quality communications materials including press releases, pitches, fact sheets, talking points and presentations.