Responsibilities

• drafting press materials, overseeing media outreach, coordinating interviews and appearances, and monitoring coverage to report results and insights to clients.
• developing PR strategies, building narratives, and securing high-impact coverage in lifestyle, entertainment, and trade media.
• collaborating with internal teams to support brand campaigns, events, partnerships, and product launches, ensuring alignment with client goals.
• mentoring junior team members, maintaining strong industry relationships, and proactively identifying trends and opportunities that enhance client visibility and sales.

Requirements

• A passion for media relations. Must have strong relationships with journalists across various verticals.
• Demonstrated expertise in public relations, account management, and media relations within lifestyle, celebrity, or wine & spirits sectors.
• Strong skills in writing, editing, and storytelling, including press releases, pitches, and brand narratives.
• Experience planning and executing PR campaigns, events, and partnerships that drive measurable results.
• Ability to build and maintain relationships with journalists, influencers, and industry partners.
• Proficiency in monitoring media coverage, tracking trends, and using PR/communications tools and platforms.
• Excellent organizational, project management, and time-management skills in a fast-paced environment.
• Comfort collaborating effectively with cross-functional teams and mentoring junior staff.
• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field, or equivalent professional experience.
• Prior agency experience with wine/beverage/alcohol brands. Celebrity brand experience a plus.

Preferred

• Celebrity brand experience a plus

Benefits

• Healthcare | Dental| Vision | 401K