Senior Account Director at Franklin Madison Direct, formerly SeQuel Response | USA

Franklin Madison Direct, formerly SeQuel Response

Senior Account Director

USA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Lead direct mail programs for high-budget client portfolios, coordinating budgets, testing, data analytics, and creative across teams.

Must-have: 10+ years in direct mail/account executive roles within an agency setting.
Standout: Cross-functional leadership across data, creative, and production teams.
Standout: Proven budgeting, forecasting, and client-facing presentations.

Job Description

Responsibilities

Develop annual direct mail budgets / forecasts on behalf of key clients to set expectations and secure an appropriate budget for the channel.
Maintain and socialize a comprehensive Test Roadmap for each client outlining and prioritizing key test opportunities across list, offer, creative and digital variables.
Design monthly campaign matrices and defend their strategic design, objectives, and role in the overall narrative of channel scale/optimization, ultimately securing campaign/budget approval from Clients via a signed Statement of Work (or equivalent).
Serve as the primary liaison between the Client and Franklin Madison Direct’ s Data and Analytics department, effectively articulating list procurement, modeling, data processing and analytics capabilities and procedures.
Ingest matchback performance data and prepare client-facing dashboards and deliver presentations complete with digestible highlights, takeaways, and recommendations for future campaigns.
Build and present/co-present PowerPoint decks for kick-off calls, preliminary snapshot presentations, campaign analytics, business reviews, and various ad-hoc needs to professionally advance a client’s campaign, performance, understanding or satisfaction.
Provide creative guidance and serve as a value-added contributor to creative strategy and review.
Host and/or participate in various internal team meetings to keep all departments synced on client status, plans, open-items, to-dos, challenges, performance, etc.
Confidently and diplomatically address any campaign quality or performance issues, leveraging FM Direct’s values as a guide to communication and remediation.
Prepare accurate and detailed invoice support docs (“deal tool”) to equip Finance and Senior Leadership Team with KPIs to analyze and advance the agency.

Requirements

Bachelor’s degree in Business, Marketing, Communication or related field, or equivalent experience
10+ years of direct mail Account Executive experience in an Agency setting successfully juggling the objectives of multiple clients each with 7-figure annual marketing budgets
Alignment with FMD’s Purpose & Values
Self-starter/strong initiative
Confident, effective communicator
Organized, prepared and intentional
Compelling and persuasive
Strong relationship builder
Highly accountable and reliable
Positive, upbeat and energetic attitude

Franklin Madison Direct, formerly SeQuel Response

2.9 Glassdoor

Franklin Madison Direct, formerly SeQuel Response, is a full service direct marketing agency that offers strategy, creative, data, proprietary testing, campaign execution, and analytic services for direct mail and digital marketing campaigns.Our main objective is to help our clients profitably grow their customer base through multiple acquisition channels including direct mail, paid search, paid social, and display advertising.Some of our accolades include:* 2019 - 100% Client Satisfaction Rating via our annual Client Survey* 2014 - 2019 Top 25 Ad Agencies in MN (#6)* 2014 - 2018 Inc 5000 - Fastest Growing Companies, National* 2014 - 2017 Fast 50 - Fastest Growing Companies in MN (#11)

Founded in 2010

Eden Prairie, Minnesota, USA

36 employees (15 in marketing)

franklinmadisondirect.com

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