SEM/SEO & Technical Support Manager

USA (On-site)

$60K/yr – $85K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and optimize SEO plus PPC programs to drive qualified leads for home-services clients, blending technical SEO, content strategy, and high-intent search campaigns.

  • Own search strategy: technical audits, site performance, and ongoing optimization in coordination with IT.
  • Coordinate paid and organic: plan, execute Google Ads while aligning with SEO for unified acquisition and improved ROI.
  • Deliver client-focused insights: track rankings, traffic, and conversions and translate data into actionable recommendations.

Job Description

Responsibilities

  • Develop and implement advanced SEO strategies, including on-page, off-page, and technical SEO
  • Oversee keyword research, content strategy, and competitive analysis
  • Manage and improve backlink profiles with a focus on authority and quality
  • Monitor rankings, traffic, and conversions; provide actionable insight
  • s and reporting
  • Stay ahead of algorithm updates and evolving search trends, including AI-driven search
  • Diagnose and resolve website performance issues, indexing challenges, and technical errors
  • Conduct audits related to site speed, crawlability, schema, and mobile usability
  • Work directly with the IT Fulfillment Team on website architecture, implementations, migrations, and ongoing enhancements
  • Ensure alignment between SEO strategy and technical execution across all deliverables
  • Serve as a technical escalation point for client and internal support requests
  • Plan, execute, and optimize Google Ads campaigns focused on high-intent lead acquisition
  • Manage budgets, bidding strategies, and conversion tracking
  • Analyze campaign performance and continuously refine for improved ROI
  • Integrate PPC insights with SEO strategy for a comprehensive digital approach
  • Communicate strategies, performance, and recommendations clearly to clients and internal teams
  • Participate in client calls and presentations as a subject matter expert
  • Collaborate cross-functionally with account management, content, and IT teams
  • Mentor junior team members and contribute to process and workflow improvements

Requirements

  • 5+ years of experience in SEO (agency experience preferred)
  • Strong technical SEO expertise (site audits, indexing, Core Web Vitals, schema, etc.)
  • Proven experience managing PPC campaigns (Google Ads required; Bing/Meta a plus)
  • Proficiency with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz
  • Working knowledge of HTML, CSS, and CMS platforms (WordPress preferred)
  • Experience in lead generation strategies, ideally within home services (HVAC, plumbing, etc.)
  • Strong analytical capabilities with the ability to translate data into actionable strategy
  • Excellent communication and client-facing skills

Nice to have

  • Experience integrating SEO and PPC into a unified acquisition strategy
  • Strong ability to collaborate with technical teams and translate marketing objectives into execution
  • Familiarity with AI-driven search trends and evolving SERP features
  • Proactive, solutions-oriented mindset with a high level of ownership and accountability
MTA360 logo

MTA360

MTA360® is a cutting-edge, full-service marketing, advertising, and training agency dedicated to assisting your company reach its highest potential. Our marketing campaigns and strategies, combined with MTA360®’s business-specific tailored sales training, have satisfied numerous clients from California to New York.President, Jack Nagy is a leader in the Marketing, Training, and Advertising industries. He has helped numerous companies - from small mom-and-pop businesses to some of the largest distributors, reach the right audience and transform their sales teams. With over three decades of experience within the HVAC industry, an electrical engineering degree, and an MBA, Jack drove the success of many reputable companies before starting his own firm.MTA360® has built a strong reputation by developing partnerships with some of the biggest names in the marketing and advertising world, which allow us to deliver outstanding results to our clients nationwide.SpecialtiesConsulting, training, and assisting all business types with advanced specialization in the HVAC/Construction/Solar industries for all forms of marketing, advertising, lead generation, SEO, social media, etc. Jack and his highly skilled team have taught 100's of classes nationwide. Our Technology Drives Our Clients' Success!

Founded in 2011
Scottsdale, Arizona, USA
16 employees (8 in marketing)

Traffic Signals

Monthly Visitors
1.9K
Traffic Source Mix
Search
15.7%
Direct
40.4%
Referral
30.4%
Social
12.2%
Paid
1.2%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
7 (44% of company)
Marketing Roles Posted (Last 30 Days)
1