SEM & Paid Marketing Manager at US News & World Report | District of Columbia, USA

US News & World Report

SEM & Paid Marketing Manager

District of Columbia, USA (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end SEM driven paid marketing with automation and cross-functional leadership to optimize spend, grow high-intent audiences, and accelerate category-specific growth.

Lead SEM strategy, execution and optimization with automation to improve direct purchases and lead gen.
Coordinate across SEM, Data Science, UX/CRO, analytics and operations to move fast and scale spend responsibly.
Refine attribution and LTV/CAC with data science to inform bidding and incrementality testing.

Job Description

Responsibilities

end-to-end strategy, execution, automation and optimization of our paid marketing engine, with a primary focus on Search Engine Marketing (SEM).
driving high-intent audience growth and lead generation for key verticals including Health, Education, Personal Finance, Automotive, Travel and Home Services.
This role is a leadership position requiring a blend of technical platform expertise, hands-on experience with robust automation, analytical rigor, and proven ability to manage significant media budgets and meet targets.
Strategic Leadership: Quarterback ongoing optimization of our paid marketing efforts, including marketing automation and consumer experiences to drive best-in-class performance.
Develop and execute an integrated paid media strategy that aligns with long-term business goals and aggressive growth targets.
Data-Driven Improvement. Working with functional teams, plan and execute data-driven automation to optimize and personalize our paid marketing efforts to increase direct purchases and more effective lead generation.
Plan and execute data-driven optimization and growth in sell-through and monetization.
Cross-Functional Excellence. You will lead efforts across a cross-functional team encompassing SEM & Paid Marketing, Data Science, UX & CRO, Partner Management, Analytics and Operations.
Improve execution speed by streamlining processes, implementing automation, and integrating technologies to enhance the agility and operations of the broader marketing team.
Vertical Strategy: Develop category-specific SEM growth plans for consumer financial products and insurance sectors, bringing competitive performance strategies and identifying ways for the company to leverage its brand strengths and differentiate.

US News & World Report

3.0 Glassdoor

U.S. News & World Report is a multifaceted digital media company dedicated to helping consumers, business leaders and policy officials make important decisions in their lives. We use world-class data and technology to develop and publish independent reporting, rankings, journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. Our U.S. News Live flagship events highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.We are proud to be one of the first legacy media brands to transform into a purely digital model nearly a dozen years ago. Our diversified business model engages consumers at every point in their decision-making journey and allows our corporate partners to use brand advertising, performance marketing, e-commerce, brand recognition and thought-leadership programs to achieve their business objectives. We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. -View our career opportunities at https://www.usnews.com/info/features/employment-Learn more about us and our core values at https://www.usnews.com/about-us-Read our commitment to diversity, equity & inclusion at https://www.usnews.com/about-us/diversity-equity-and-inclusion

Founded in 1933

Washington, District of Columbia, USA

562 employees (263 in marketing)

www.usnews.com

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22% CEO approval