Segment Marketing Communication Strategist

USA (Remote)

$58K/yr – $94K/yrMid Level2+ years expFull time

Posted 4 days ago

Job Summary

Own the segment marketing communications workflow from strategy to execution, partnering across teams to optimize student engagement and enrollment outcomes.

  • Lead initiatives across email, SMS and physical mail journeys using Salesforce Marketing Cloud to drive enrollment goals.
  • Analyze results, report to field partners, and champion customer-centric improvements in communications.
  • Collaborate with Marketing Technology and Admissions to promote events and drive adoption within SNHU’s marketing stack.

Job Description

Responsibilities

  • Collaborate and help strategize the segment marketing communication workflow and team tasks focused on campus and other segment marketing solutions.
  • Manage, monitor, and facilitate the resolution of projects including (but not limited to) email, physical mail, and text communication updates, new and existing automated communication journeys, new and recurring ad-hoc communication launches using Salesforce Marketing Cloud.
  • Consistently challenge and seek to improve the customer experience through communication and engagement strategies.
  • Partner with multiple cross-functional team members to analyze communication efforts and recommend changes. Monitor, review and report on all marketing communication activity and results; including providing relevant data to field directors for meetings with their partners.
  • Established command of Admissions processes, and the ability to use that knowledge to convey information clearly with prospective students.
  • Experience aiming communications at KPI's like: completed applications, tour attendance, deposits, etc – as well as communicate general and international student requirements.
  • Collaborate and Support the Marketing Technology and Admissions teams in the promotion, creation and content management of marketing on-campus recruitment events
  • Collaborate and support of Martech to maintain and drive continued adoption within SNHU's marketing technology stack.
  • Help with the entry, maintenance, and coordination of segment event information within designated software platforms.
  • Collaborate and support of Martech to monitor the health and deliverability of SNHU's email sending IP addresses.

Requirements

  • 3+ years enrollment management experience (campus, global, military, or related) or 2+ years of experience managing email campaigns and communications designed to support enrollment goals
  • 2+ years of CRM experience (Preferably Salesforce)
  • Bachelor's Degree or equivalent years of experience in lieu of degree acceptable
  • Experience understanding and anticipating dependencies across complex systems
  • Proficiency in communicating complex ideas and processes to business stakeholders

Benefits

  • High-quality, low-deductible medical insurance
  • Low to no-cost dental and vision plans
  • 5 weeks of paid time off (plus almost a dozen paid holidays)
  • Employer-funded retirement
  • Free tuition program
  • Parental leave
  • Mental health and wellbeing resources
Southern New Hampshire University logo

Southern New Hampshire University

4.1 Glassdoor

At SNHU, we believe education is a basic human right and that we must serve learners for whom college is not a guarantee. Since 1932, we’ve been relentlessly reinventing higher education—working to ensure everyone has access to quality education and the support they need to see themselves succeed.

Founded in 1932
Hooksett, New Hampshire, USA
12K employees (375 in marketing)
79% recommend to a friend
42% CEO approval

Salaries

Posted range

$58K/yr – $94K/yr

Taken straight from the job posting.

See all Southern New Hampshire University salaries

Marketing Team

Marketing Team Size
283 (2% of company)
Median Career Experience
23 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$113.6M
Last Raise
$100M
Debt Financing, 6 years ago

Funding History

  • Nov 2019
    Debt Financing • $100M
  • Sep 2019
    Series A • $7.8M
  • Jul 2018
    Seed • $4.2M

Traffic Signals

Monthly Visitors
8.9M
Monthly Google Ads Budget
$5.8M
Traffic Source Mix
Search
31.3%
Direct
58.2%
Referral
6.8%
Social
0.9%
Paid
2.7%

Headcount Trend

Current headcount: ~12.3K

Recent News

Southern New Hampshire University logo

Segment Marketing Communication Strategist

Southern New Hampshire University · USA · Remote